This research aims to help commercial web sites' manager to improve the performance of marketing investments in the development of traffic, amounting to more than 10% of sales. To do this, we present a typology of the process of choosing a merchant web site in order to highlight two major issues...

Investors often fail to incorporate all relevant information when they make decisions. This is a consequence of both information overload and investors’ limited cognitive abilities. The first essay shows that firms take advantage of investors’ inattention by managing the advance notice...

This paper aims to improve our understanding of the outcomes of e-mail use with hierarchy. We thus adopted a dual approach : after a first series of interviews, we conducted a multi-sites case study. We demonstrated the extended use of e-mail which is perceived as a management tool. Electronic...