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competitive advantages 1 competitiveness 1 cultural organizations 1 culture 1 marketing mix 1 museums 1 urban competition 1 urban development 1 visitor perception 1 visitors 1
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CORBOª, Rãzvan-Andrei 1 POPESCU, Ruxandra-Irina 1
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REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC 1
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Study regarding the National Museum of Art of Romania Visitors` Perception on Improving Its Competitiveness
CORBOª, Rãzvan-Andrei; POPESCU, Ruxandra-Irina - In: REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC 2012 (2012) 19, pp. 62-84
The contribution of cultural organizations to the increase of the competitive position of cities has become increasingly significant in recent years through the role they play in urban development. Thus, increasing the number of visitors is a fundamental objective for the development strategy of...
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