Search Results - subject:"visual metaphors"

Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure

Margariti, Kostoula; Hatzithomas, Leonidas; Boutsouki, … - In: International journal of advertising : the review of … 41 (2022) 4, pp. 731-770

Persistent link: https://www.econbiz.de/10013209399

Artrepreneurship and transmodernity

Elliot, Esi A.; Cavazos, Carmina - In: Journal of business research : JBR 131 (2021), pp. 722-734

Persistent link: https://www.econbiz.de/10012545114

The role of imagination in consumers' processing of visual metaphors in prescription drug advertising

Foreman, Jeffrey R.; Hsieh, Meng-Hua; Grover, Aditi - In: Health marketing quarterly 36 (2019) 3, pp. 169-185

Persistent link: https://www.econbiz.de/10012200137

The influence of high-/low-context culture on perceived ad complexity and liking

Hornikx, Jos; Pair, Rob le - In: Journal of global marketing 30 (2017) 4, pp. 228-237

Persistent link: https://www.econbiz.de/10011779456

Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement

Kim, Soojin; Kim, Jihye; Kim, Eunice - In: Journal of promotion management : JPM 23 (2017) 5, pp. 654-672

Persistent link: https://www.econbiz.de/10011799553

Why do advertisers use visual metaphors? : a pragmatic perspective

Djafarova, Elmira - In: The marketing review 16 (2016) 2, pp. 203-214

Persistent link: https://www.econbiz.de/10011642146

Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness

Mohanty, Praggyan; Ratneshwar, Srinivasan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 443-460

Persistent link: https://www.econbiz.de/10011532998

History of the Use and Abuse of Visual Metaphors in Social Science

Hernáiz, Pérez; Antonio, Hugo - In: Entelequia. Revista Interdisciplinar (2010) 11, pp. 107-125

Este artículo sigue el recorrido histórico del uso de metáforas visuales en las ciencias sociales y particularmente en la sociología. Se argumenta que el uso de este tipo de metáforas explica el discurso sobre la objetividad en las ciencias sociales.

Persistent link: https://www.econbiz.de/10008518165

Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion

Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192

Persistent link: https://www.econbiz.de/10009755856