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Search: subject:"visual perception"
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Subject
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Visuelle Wahrnehmung
420
Visual perception
401
Consumer behaviour
218
Konsumentenverhalten
215
Wahrnehmung
93
Perception
90
Werbewirkung
88
Advertising effects
87
eye tracking
79
Experiment
71
Eye tracking
69
Visualisierung
53
Visualization
50
Decision
39
Entscheidung
39
Internet marketing
37
Online-Marketing
37
Product design
34
Produktgestaltung
33
Werbung
33
Kognition
31
Advertising
30
Cognition
30
Visual attention
25
Online retailing
24
Online-Handel
24
Brand image
21
Deutschland
21
Germany
21
Markenimage
21
Theorie
21
Theory
21
Informationsverhalten
20
Kaufentscheidung
20
Purchase decision
20
Emotion
19
Information behaviour
19
Willingness to pay
19
Zahlungsbereitschaftsanalyse
19
Ästhetik
19
more ...
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Online availability
All
Undetermined
233
Free
74
CC license
11
Type of publication
All
Article
332
Book / Working Paper
139
Type of publication (narrower categories)
All
Article in journal
255
Aufsatz in Zeitschrift
255
Aufsatz im Buch
45
Book section
45
Hochschulschrift
31
Graue Literatur
22
Non-commercial literature
22
research-article
16
Thesis
14
Arbeitspapier
11
Working Paper
11
Collection of articles of several authors
10
Dissertation u.a. Prüfungsschriften
10
Sammelwerk
10
conceptual-paper
6
Case study
4
Collection of articles written by one author
4
Conference paper
4
Fallstudie
4
Konferenzbeitrag
4
Konferenzschrift
4
Sammlung
4
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Ratgeber
2
non-article
2
viewpoint
2
Article
1
Ausstellungskatalog
1
Bibliographie
1
Comic
1
Forschungsbericht
1
Guidebook
1
technical-paper
1
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Language
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English
397
German
60
Undetermined
12
French
2
Italian
1
Polish
1
Author
All
Wedel, Michel
8
Ronft, Steffen
6
Dahl, Darren W.
5
Grebitus, Carola
5
Hoeffler, Steve
5
Yang, Liu
5
Zhao, Min
5
Behe, Bridget K.
4
Bigné Alcañiz, J. Enrique
4
Breuer, Christoph
4
Chandon, Pierre
4
Chen, Yasheng
4
Gerstenblüth, Mariana
4
Harris, Jeffrey E.
4
Hutchinson, J. W.
4
Jermias, Johnny
4
Jong, Martijn G. de
4
Kralj, Anna
4
Li, Yaoqi
4
Liu, Biqiang
4
Moyle, Brent
4
Palma, Marco A.
4
Panggabean, Tota
4
Qiuzhen, Wang
4
Rumpf, Christopher
4
Schröer, Carsten
4
Toubia, Olivier
4
Triunfo, Patricia
4
Beck, Jacob
3
Daugherty, Terry
3
Dinkel, Michael
3
Huddleston, Patricia
3
Hui, Sam K.
3
Meißner, Martin
3
Nayga, Rodolfo M. <Jr.>
3
Orth, Ulrich R.
3
Otterbring, Tobias
3
Pieters, Rik
3
Turow, Joseph
3
Van Loo, Ellen J.
3
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Institution
All
Springer Fachmedien Wiesbaden
5
Conference on Human and Machine Vision <1, 1981, Denver, Colo.>
2
Christian-Albrechts-Universität zu Kiel
1
Conference on Human and Machine Vision
1
Copenhagen Business School
1
Department of Economics and Business, Universitat Pompeu Fabra
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Galeria Zachęta
1
INSEAD
1
International Conference on Pattern Recognition <7, 1984, Montréal>
1
Mediencolloquium <1, 2004, Halle, Saale>
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
1
Rheinisch-Westfälische Technische Hochschule Aachen
1
Technische Universität Hamburg-Harburg
1
Universität zu Köln
1
Verlag Dr. Kovač
1
kassel university press
1
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Published in...
All
Journal of business research : JBR
25
Journal of behavioral decision making
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Industrial Robot: An International Journal
9
Journal of retailing and consumer services
9
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
International journal of advertising : the review of marketing communications
7
Psychology & marketing
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing research
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
HEC Paris research paper series
3
Journal of advertising research
3
Journal of management information systems : JMIS
3
Journal of marketing
3
Journal of marketing research : JMR
3
SpringerLink / Bücher
3
Behavioral research in accounting
2
British journal of management
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
European journal of marketing
2
Europäische Hochschulschriften / 5
2
Food policy : economics planning and politics of food and agriculture
2
Forschungs-/Entwicklungs-/Innovations-Management
2
Foundations and trends in marketing : FTMKT
2
Implementation strategies for improving diversity in organizations
2
Information systems research : ISR
2
Innovatives Markenmanagement
2
International journal of hospitality management
2
International journal of management practice : IJMP
2
International journal of product development : IJPD
2
Journal of agricultural & food industrial organization
2
Journal of agricultural and applied economics : JAEE
2
Journal of consumer behaviour
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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Source
All
ECONIS (ZBW)
388
USB Cologne (EcoSocSci)
51
Other ZBW resources
27
RePEc
4
EconStor
1
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471
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21
Visual attention differences toward football stadium's naming rights : an eye tracking study
Lyu, Dongye
;
Mañas-Viniegra, Luis
;
Xu, Ziyuan
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10015211050
Saved in:
22
Through a child's eyes : eye tracking to study children's consumer behavior
Huddleston, Patricia
;
McAlister, Anna R.
;
Alade, Fashina
- In:
Journal of consumer marketing
42
(
2025
)
2
,
pp. 174-192
Persistent link: https://www.econbiz.de/10015205258
Saved in:
23
Information search patterns in intertemporal choice do not always reflect decision strategies : an eye-tracking study
Chen, Weina
;
Dai, Junyi
- In:
Journal of behavioral decision making
38
(
2025
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10015463080
Saved in:
24
Triangulating decision-making via choices, eye fixations, and reaching trajectories
Fisher, Geoffrey
- In:
Organizational behavior and human decision processes
189
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015438739
Saved in:
25
Integrated reporting business models and the role of presentation format : insight from an eye tracking study
Steenkamp, Natasja
;
Fisher, Richard
- In:
Meditari accountancy research
33
(
2025
)
1
,
pp. 166-197
Persistent link: https://www.econbiz.de/10015427349
Saved in:
26
An analysis of the use of 3D game engine technology in visualising sustainability data
Muhammad, Awn
;
Hazelton, James
- In:
Meditari accountancy research
33
(
2025
)
2
,
pp. 442-471
Persistent link: https://www.econbiz.de/10015427360
Saved in:
27
Information search within a web page : modeling the full sequence of eye movement decisions, subjective value updating, and first clicks
Lu, Joy
;
Hutchinson, J. W.
- In:
Management science : journal of the Institute for …
71
(
2025
)
3
,
pp. 2332-2359
Persistent link: https://www.econbiz.de/10015412169
Saved in:
28
Countdown timers improve online video advertising effectiveness : evidence from eye-tracking data
Su, Song
;
Guo, Xueli
;
Tang, Honghong
;
Huang, Silin
- In:
European journal of marketing
59
(
2025
)
11
,
pp. 2642-2671
Persistent link: https://www.econbiz.de/10015549061
Saved in:
29
Effect of product placement labeling on visual product and brand reception : an empirical eye tracking study
Ronft, Steffen
;
Friedrich, M. G.
;
Sofiullah, Md
- In:
Journal of marketing communications
31
(
2025
)
6
,
pp. 618-633
Persistent link: https://www.econbiz.de/10015552413
Saved in:
30
Do green employer labels matter? : a study of the impact of advertising environmental responsibility on recruitment
Pfiffelmann, Jean
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the review of …
44
(
2025
)
6
,
pp. 985-1016
Persistent link: https://www.econbiz.de/10015531753
Saved in:
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