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  • Search: subject:"visual perception"
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Year of publication
Subject
All
Visuelle Wahrnehmung 420 Visual perception 401 Consumer behaviour 218 Konsumentenverhalten 215 Wahrnehmung 93 Perception 90 Werbewirkung 88 Advertising effects 87 eye tracking 79 Experiment 71 Eye tracking 69 Visualisierung 53 Visualization 50 Decision 39 Entscheidung 39 Internet marketing 37 Online-Marketing 37 Product design 34 Produktgestaltung 33 Werbung 33 Kognition 31 Advertising 30 Cognition 30 Visual attention 25 Online retailing 24 Online-Handel 24 Brand image 21 Deutschland 21 Germany 21 Markenimage 21 Theorie 21 Theory 21 Informationsverhalten 20 Kaufentscheidung 20 Purchase decision 20 Emotion 19 Information behaviour 19 Willingness to pay 19 Zahlungsbereitschaftsanalyse 19 Ästhetik 19
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Online availability
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Undetermined 233 Free 74 CC license 11
Type of publication
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Article 332 Book / Working Paper 139
Type of publication (narrower categories)
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Article in journal 255 Aufsatz in Zeitschrift 255 Aufsatz im Buch 45 Book section 45 Hochschulschrift 31 Graue Literatur 22 Non-commercial literature 22 research-article 16 Thesis 14 Arbeitspapier 11 Working Paper 11 Collection of articles of several authors 10 Dissertation u.a. Prüfungsschriften 10 Sammelwerk 10 conceptual-paper 6 Case study 4 Collection of articles written by one author 4 Conference paper 4 Fallstudie 4 Konferenzbeitrag 4 Konferenzschrift 4 Sammlung 4 Aufsatzsammlung 2 Bibliografie enthalten 2 Bibliography included 2 Ratgeber 2 non-article 2 viewpoint 2 Article 1 Ausstellungskatalog 1 Bibliographie 1 Comic 1 Forschungsbericht 1 Guidebook 1 technical-paper 1
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Language
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English 397 German 60 Undetermined 12 French 2 Italian 1 Polish 1
Author
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Wedel, Michel 8 Ronft, Steffen 6 Dahl, Darren W. 5 Grebitus, Carola 5 Hoeffler, Steve 5 Yang, Liu 5 Zhao, Min 5 Behe, Bridget K. 4 Bigné Alcañiz, J. Enrique 4 Breuer, Christoph 4 Chandon, Pierre 4 Chen, Yasheng 4 Gerstenblüth, Mariana 4 Harris, Jeffrey E. 4 Hutchinson, J. W. 4 Jermias, Johnny 4 Jong, Martijn G. de 4 Kralj, Anna 4 Li, Yaoqi 4 Liu, Biqiang 4 Moyle, Brent 4 Palma, Marco A. 4 Panggabean, Tota 4 Qiuzhen, Wang 4 Rumpf, Christopher 4 Schröer, Carsten 4 Toubia, Olivier 4 Triunfo, Patricia 4 Beck, Jacob 3 Daugherty, Terry 3 Dinkel, Michael 3 Huddleston, Patricia 3 Hui, Sam K. 3 Meißner, Martin 3 Nayga, Rodolfo M. <Jr.> 3 Orth, Ulrich R. 3 Otterbring, Tobias 3 Pieters, Rik 3 Turow, Joseph 3 Van Loo, Ellen J. 3
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Institution
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Springer Fachmedien Wiesbaden 5 Conference on Human and Machine Vision <1, 1981, Denver, Colo.> 2 Christian-Albrechts-Universität zu Kiel 1 Conference on Human and Machine Vision 1 Copenhagen Business School 1 Department of Economics and Business, Universitat Pompeu Fabra 1 Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft 1 Galeria Zachęta 1 INSEAD 1 International Conference on Pattern Recognition <7, 1984, Montréal> 1 Mediencolloquium <1, 2004, Halle, Saale> 1 National Bureau of Economic Research 1 Nomos Verlagsgesellschaft 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Technische Universität Hamburg-Harburg 1 Universität zu Köln 1 Verlag Dr. Kovač 1 kassel university press 1
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Published in...
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Journal of business research : JBR 25 Journal of behavioral decision making 18 Journal of consumer research : JCR ; an interdisciplinary bimonthly 13 Industrial Robot: An International Journal 9 Journal of retailing and consumer services 9 The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology] 8 Eye Tracking in der Sport- und Veranstaltungsbranche 7 International journal of advertising : the review of marketing communications 7 Psychology & marketing 6 Journal of advertising : official publication of the American Academy of Advertising 4 Journal of marketing research 4 Management science : journal of the Institute for Operations Research and the Management Sciences 4 Tourism management : research, policies, practice 4 Asia Pacific journal of marketing and logistics 3 HEC Paris research paper series 3 Journal of advertising research 3 Journal of management information systems : JMIS 3 Journal of marketing 3 Journal of marketing research : JMR 3 SpringerLink / Bücher 3 Behavioral research in accounting 2 British journal of management 2 ERIM Ph. D. series research in management / Erasmus Institute of Management 2 European journal of marketing 2 Europäische Hochschulschriften / 5 2 Food policy : economics planning and politics of food and agriculture 2 Forschungs-/Entwicklungs-/Innovations-Management 2 Foundations and trends in marketing : FTMKT 2 Implementation strategies for improving diversity in organizations 2 Information systems research : ISR 2 Innovatives Markenmanagement 2 International journal of hospitality management 2 International journal of management practice : IJMP 2 International journal of product development : IJPD 2 Journal of agricultural & food industrial organization 2 Journal of agricultural and applied economics : JAEE 2 Journal of consumer behaviour 2 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 2 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 2 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 2
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Source
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ECONIS (ZBW) 388 USB Cologne (EcoSocSci) 51 Other ZBW resources 27 RePEc 4 EconStor 1
Showing 81 - 90 of 471
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Evaluating communication effectiveness through eye tracking : benefits, state of the art, and unresolved questions
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 24-61
Persistent link: https://www.econbiz.de/10014228968
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The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique; Ruiz Mafé, Carla; … - In: Journal of business research : JBR 157 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
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Visual perception-based human-computer interaction information classification method for intelligent products
Zhou, Liting; Li, Xuan; Guo, Minmin - In: International journal of product development : IJPD 27 (2023) 1/2, pp. 28-40
Persistent link: https://www.econbiz.de/10014231213
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Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang; Wang, Shu - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study
Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483
Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...
Persistent link: https://www.econbiz.de/10012221822
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Local and organic preferene : logo versus text
Katz, Michael; Campbell, Benjamin; Liu, Yizao - In: Journal of agricultural and applied economics : JAEE 51 (2019) 2, pp. 328-347
Persistent link: https://www.econbiz.de/10012040785
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Kann ich mir gut vorstellen - Imagery-Prozesse bei Kaufentscheidungen : eine Untersuchung unter besonderer Berücksichtigung von Involvement und psychischer Beanspruchung
Schmiedel, Philipp Roman - 2019
Persistent link: https://www.econbiz.de/10012061759
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Quantitative Analyse des kognitiven Verständnisses in Bezug auf Risikoberichterstattungen von Finanzinstituten : Forschungsbericht zum lehrintegrierten Forschungsprojekt
Georg, Melvin; Kahlert, Alexander; Kotris, Sascha; … - 2019 - Version 1.0
Persistent link: https://www.econbiz.de/10012798289
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Contextual effects in consumer research : an investigation of consumer information processing and behavior via the application of eye-tracking methodology
Suurmets, Seidi - 2019 - 1st edition
Persistent link: https://www.econbiz.de/10012439234
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Eye-tracking analysis of chosen tourist offers
Barczak, Mariusz; Szymański, Piotr; Zsarnoczky, Martin - In: Integrating new technologies in international business …, (pp. 293-306). 2022
Persistent link: https://www.econbiz.de/10014382900
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