Search Results - subject:"visual stimuli"

Do consumers go through imagery processing processes differently? : The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing

Zhang, Yakun; Kokkranikal, Jithendran; Parker, Brianna - In: Journal of marketing communications 31 (2025) 4, pp. 393-421

Persistent link: https://www.econbiz.de/10015417282

Traffic dynamics of vehicles passing each other on bidirectional undivided narrow roads

Guo, Ning; Wong, Wai; Jiang, Rui; Wong, S. C. - In: Transportation science 59 (2025) 6, pp. 1214-1234

Persistent link: https://www.econbiz.de/10015552285

An overstimulated consumer in a highly visual world : the moderating effect of the highly sensitive person trait on the attitude towards the ad

Amaro, Ana Cláudia; Martinez, Luisa M.; Ramos, Filipe R.; … - In: Electronic commerce research 23 (2023) 3, pp. 1429-1458

Persistent link: https://www.econbiz.de/10014383027

Perceiving destination through animated gifs : a mixed method design for multifaceted image assessment

Li, Huahua; Li, Mimi; Lin, Guyang; Zhang, Hanqin Qiu - In: Journal of travel research : a quarterly publication of … 62 (2023) 1, pp. 154-175

Persistent link: https://www.econbiz.de/10014245294

The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation : do emotions matter?

Chaudhuri, Arjun; Micu, Camelia Codruta - In: Journal of marketing communications 20 (2014) 5, pp. 307-324

Persistent link: https://www.econbiz.de/10010423026

The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in advertising

Mostafa, Mohamed M. - In: Journal of marketing communications 19 (2013) 5, pp. 341-359

Persistent link: https://www.econbiz.de/10010227709

L'oiseau rend-il la marque plus écolo ? Une analyse des éléments d'exécution substantifs et associatifs en cas de greenwashing publicitaire

Benoît-Moreau, Florence; Larceneux, Fabrice; Parguel, … - Université Paris-Dauphine (Paris IX) - 2010

This research investigates the effect of substantive (verbal) and associative (visual and sound) execution factors on brand ecological image in case of greenwashing. Experimentation’s results show a positive effect of the semantic « more ecological ». They show a double effect of associative...

Persistent link: https://www.econbiz.de/10011072558