adoption of voluntary traceability, i.e. the Theory of Reasoned Action and the Institutional Theory. We developed a vis … in 2016. The results suggest that when wineries show positive cognitive beliefs towards voluntary traceability standards …The aim of this paper is to study the determinants leading firms to choose among different kinds of voluntary …

adoption of voluntary traceability, i.e. the Theory of Reasoned Action and the Institutional Theory. We developed a vis … in 2016. The results suggest that when wineries show positive cognitive beliefs towards voluntary traceability standards …The aim of this paper is to study the determinants leading firms to choose among different kinds of voluntary …

This article identifies preferences of US cow-calf producers for voluntary traceability systems to better identify the … potential success of alternative voluntary traceability systems.  Results suggest that notable heterogeneity exists between cow … premium and discount scenarios that producers may face.  This analysis has policy implications as success of voluntary …