Rosenbaum, Mark Scott; Seger-Guttmann, Tali; Giraldo, Mario - In: Journal of Services Marketing 31 (2017) 4/5, pp. 309-312
Purpose This commentary aims to introduce a collection of articles that highlights the experiences, needs and challenges of vulnerable consumers within a variety of service contexts. As a research collection, the investigations reveal that service researchers have overlooked how service design...