Hermann, Erik; Williams, Gizem Yalcin; Puntoni, Stefano - In: Journal of the Academy of Marketing Science 52 (2023) 5, pp. 1431-1451
vulnerable consumers, consumers who temporarily or permanently lack resource access or control, are unknowingly discriminated … technologies to detect, better serve, and empower vulnerable consumers. Specifically, our AID framework advocates for designing AI …