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Personalization in personalized marketing : trends and
ways
forward
Chandra, Shobhana
;
Verma, Sanjeev
;
Lim, Weng Marc
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1529-1562
Persistent link: https://www.econbiz.de/10013280124
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