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~type_genre:"Aufsatz im Buch"
~isPartOf:"E-marketing ; Vol. 1"
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Internet marketing
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Online-Marketing
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E-marketing ; Vol. 1
Leitfaden Online-Marketing ; [Bd. 1]
57
Handbook of social media management : value chain and business models in changing media markets
42
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
38
Web 2.0 : neue Perspektiven für Marketing und Medien
37
Social media and crisis communication
28
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
26
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
24
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
24
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
24
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
24
Contemporary issues in social media marketing
23
Digital transformation in journalism and news media : media management, media convergence and globalization
23
Social Branding : Strategien - Praxisbeispiele - Perspektiven
23
The SAGE handbook of social media marketing
22
Analyzing the strategic role of social networking in firm growth and productivity
21
Handbook of research on effective advertising strategies in the social media age
21
Handbook of research on integrating social media into strategic marketing
21
Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
21
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
21
Erfolgsfaktor IT-Management : so steigern Sie den Wertbeitrag Ihrer IT
20
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
20
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
20
New media and public relations
19
Social-Media-Handbuch : Theorien, Methoden, Modelle
19
Brand Content : die Marke als Medienereignis
18
IT-Outsourcing in der Praxis : Strategien, Projektmanagement, Wirtschaftlichkeit
18
Information diffusion management and knowledge sharing ; volume 2
18
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
18
Business information systems : 11th international conference, BIS 2008, Innsbruck, Austria, May 5-7, 2008 ; proceedings
17
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
17
Internet advertising : theory and research
17
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
17
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
17
Organizations and social networking : utilizing social media to engage consumers
17
The Routledge companion to digital consumption
17
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
16
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
16
Information systems outsourcing : enduring themes, global challenges, and process opportunities
16
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Social network analysis in marketing
Kazienko, Przemysław
;
Doskocz, Piotr
;
Kajdanowicz, Tomasz
-
2012
Persistent link: https://www.econbiz.de/10009574525
Saved in:
2
Consumer generated advertising in blogs
Mutum, Dilip
;
Wang, Qing
-
2012
Persistent link: https://www.econbiz.de/10009574522
Saved in:
3
Defining e-novation
Low, David R.
;
Pattinson, Hugh M.
-
2012
Persistent link: https://www.econbiz.de/10009573705
Saved in:
4
An overview of digital media and advertising
Dickey, Irene J.
;
Lewis, William F.
-
2012
Persistent link: https://www.econbiz.de/10009573710
Saved in:
5
E-novation deployment : creating new "spaces" and distribution using e-novation
Dann, Stephen
-
2012
Persistent link: https://www.econbiz.de/10009574526
Saved in:
6
Applying personalized recommendation for social network marketing
Esmaeili, Leila
;
Nasiri, Ramin
;
Minaei-Bidgoli, Behrouz
-
2012
Persistent link: https://www.econbiz.de/10009574531
Saved in:
7
Social media based relationship marketing
Shaik, Najmuddin
;
Ritter, Shannon
-
2012
Persistent link: https://www.econbiz.de/10009574696
Saved in:
8
Connecting small and medium enterprises to the new consumer : the
Web
2.0 as marketing tool
Constantinides, Efthymios
-
2012
Persistent link: https://www.econbiz.de/10009575250
Saved in:
9
Marketing analysis of emerging peer-to-peer microlending websites
Assadi, Djamchid
;
Hudson, Meredith
-
2012
Persistent link: https://www.econbiz.de/10009574474
Saved in:
10
Online social media as a driver of buzz marketing : who's riding?
Khan Md. Raziuddin Taufique
;
Shahriar, Faisal Mohammad
-
2012
Persistent link: https://www.econbiz.de/10009575360
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