Search Results - subject:"web analytics"

A Case Study on Improving E-Learning Services Using Google Analytics in Turkey

Özen, Zeki; Kartal, Elif; Emre, İlkim Ecem - In: International Journal of E-Adoption (IJEA) 9 (2017) 1, pp. 26-37

In the past, focus of e-learning researches was mostly on technologies and materials which are directly related with learning environment such as learning management system (LMS), content management system (CMS), course contents etc. However, after emergence of big data concept, direction of...

Persistent link: https://www.econbiz.de/10012044262

Utilizing data from social media to inform business decisions : the case for Facebook

Neagoie, Daniel S.; Smith, Thomas M.; Fotea, Ioan S. - In: Business ethics and leadership from an Eastern …, (pp. 95-105). 2017

Persistent link: https://www.econbiz.de/10011615677

Creating insights in large markets

Ringel, Daniel - 2017

Persistent link: https://www.econbiz.de/10013446888

The emergence of social media as a contemporary marketing practice

Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017

Persistent link: https://www.econbiz.de/10011531135

Sense-making accountability : netnographic study of an online public perspective

Aung, May; Bahramirad, Sina; Burga, Ruben; Hayhoe, … - In: Social and environmental accountability journal : … 37 (2017) 1, pp. 18-32

Persistent link: https://www.econbiz.de/10011703461

Big data : dimensions, evolution, impacts, and challenges

Lee, In - In: Business horizons 60 (2017) 3, pp. 293-303

Persistent link: https://www.econbiz.de/10011756769

Content aggregation by platforms : the case of the news media

Chiou, Lesley; Tucker, Catherine - In: Journal of economics & management strategy : JEMS 26 (2017) 4, pp. 782-805

Persistent link: https://www.econbiz.de/10011789592

Online brand communities as heterogeneous gatherings : a netnographic exploration of Apple users

Özbölük, Tuğba; Dursun, Yunus - In: The journal of product & brand management 26 (2017) 4, pp. 375-385

Persistent link: https://www.econbiz.de/10011777373

Business ethics searches : a socioeconomic and demographic analysis of U.S. Google trends in the context of the 2008 financial crisis

Faugère, Christophe; Gergaud, Olivier - In: Business ethics : a European review 26 (2017) 3, pp. 271-287

Persistent link: https://www.econbiz.de/10011823194

The netnographic method as early warning : linking antecedents of pre-release behavior of technology-enabled community to future market trends

Divakaran, Pradeep Kumar Ponnamma - In: Technological forecasting & social change : an … 125 (2017), pp. 245-257

Persistent link: https://www.econbiz.de/10011899720