ABSTRACT To advance the conceptual understanding of what drives peer‐to‐peer fundraising success, this study takes a first step toward conceptualizing antecedents of peer fundraiser success based on a real‐world nonprofit–business collaboration. Drawing on social network and signaling...

The customer acquisition process is generally a stressful undertaking for sales representatives. Luckily there are models that assist them in selecting the ‘right’ leads to pursue. Two factors play a role in this process: the probability of converting into a customer and the profitability...