Kim, Kwanho; Chung, Beom‐Suk; Jung, Jae‐Yoon; Park, … - In: Industrial Management & Data Systems 113 (2013) 1, pp. 96-116
Purpose – Revenue maximization through improving click‐throughs is of great importance for price comparison shopping services (PCSSs) whose revenues directly depend on the number of click‐throughs of items in their itemsets. The purpose of this paper is to present an approach aiming to...