Nowadays, using data mining techniques to extract knowledge from web log files has became a necessity. The behavior of Internet users can be found in the log files stored on Internet servers. Analyzing data obtained from web server logs is rapidly becoming one of the most important activities...

Currently, many organizations are trying to capitalize on the Web channel by integrating the Internet in their corporate strategies to respond to their customers’ wishes and demands more precisely. New technological options boost customer relationships and improve their chances in winning over...

Introduction: The strategies that people use to browse Websites are difficult to analyse and understand: quantitative data can lack information about what a user actually intends to do, while qualitative data tends to be localised and is impractical to gather for large samples. Method: This...

Purpose – The aim of this paper is to present network visualisation as a way to analyse and to test the design of a website. Design/methodology/approach – A network graph of the access to the webometrics.info site from its web logs was analysed. Several graphs (navigational and query graphs)...

Web servers worldwide generate a vast amount of information on web users’ browsing activities. Several researchers have studied these so-called clickstream or web access log data to better understand and characterize web users. Clickstream data can be enriched with information about the...