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Confidence 1 Consumer behaviour 1 Konsumentenverhalten 1 Perception 1 Risiko 1 Risikomanagement 1 Risikopräferenz 1 Risk 1 Risk attitude 1 Risk management 1 Vertrauen 1 Wahrnehmung 1 click-through 1 risk perception 1 risk propensity 1 trust 1 web-based malware 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Kim, Dan J. 1 Ogbanufe, Obi 1
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Information systems management 1
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ECONIS (ZBW) 1
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"Just how risky is it anyway?" : the role of risk perception and trust on click-through intention
Ogbanufe, Obi; Kim, Dan J. - In: Information systems management 35 (2018) 3, pp. 182-200
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