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Selling vs. profiling : optimizing the offer set in
web-based
personalization
Johar, Monica
;
Mookerjee, Vijay S.
;
Sarkar, Sumit
- In:
Information systems research : ISR
25
(
2014
)
2
,
pp. 285-306
Persistent link: https://www.econbiz.de/10010393294
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