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  • Search: subject:"web-based purchase intention"
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Subject
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Advertising 1 Advertising effects 1 Consumer behaviour 1 Internet marketing 1 Jugendliche 1 Konsumentenverhalten 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Social Web 1 Social web 1 Target group 1 WBPI 1 Werbewirkung 1 Werbung 1 Youth 1 Zielgruppe 1 e-mail-advertising 1 online advertising 1 social media advertising 1 web-based purchase intention 1 you-tube advertising 1 young consumers 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Dwivedi, Sunita 1 Misra, Vaibhav 1
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International journal of electronic customer relationship management : IJECRM 1
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ECONIS (ZBW) 1
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The study of predictors of online advertising influencing the web-based purchase intention of young consumers
Misra, Vaibhav; Dwivedi, Sunita - In: International journal of electronic customer … 14 (2023) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10014309501
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