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Subject
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Beziehungsmarketing 1 Consumer behaviour 1 Customer retention 1 Customer satisfaction 1 E-commerce 1 Electronic Commerce 1 India 1 Indien 1 Konsumentenverhalten 1 Kundenbindung 1 Kundenzufriedenheit 1 Online retailing 1 Online-Handel 1 Relationship marketing 1 consumer behaviour 1 consumer loyalty in e-commerce 1 e-commerce transactions 1 e-loyalty 1 e-satisfaction 1 online shopping 1 online shopping factors 1 web-based purchasing 1
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Type of publication
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
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Chowdhury, Sanjit Roy 1 Mackasare, Swapnil 1
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International journal of electronic customer relationship management : IJECRM 1
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ECONIS (ZBW) 1
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An empirical study of factors affecting customer loyalty in e-business : a predictive study in selected states of India
Mackasare, Swapnil; Chowdhury, Sanjit Roy - In: International journal of electronic customer … 11 (2017/2018) 3, pp. 203-236
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