Search Results - subject:"website visits"

Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version?

Kaiser, Ulrich; Kongsted, Hans Christian - 2005

We analyze the relationship between website visits, magazine demand and the demand for advertising pages using Granger … heterogeneity across mag- azines. We find very robust evidence for positive effects from website visits to circulation. There is no …

Persistent link: https://www.econbiz.de/10010297457

Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?

Kaiser, Ulrich - 2005

This paper uses Granger non{causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website tra?c on the print circulation...

Persistent link: https://www.econbiz.de/10010297490

Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?

Kaiser, Ulrich - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2005

Persistent link: https://www.econbiz.de/10005098141

Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version?

Kaiser, Ulrich; Kongsted, Hans Christian - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2005

Persistent link: https://www.econbiz.de/10005098237

Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version?

Kaiser, Ulrich; Kongsted, Hans Christian - Centre for Applied Microeconometrics (CAM), Økonomisk … - 2005

We analyze the relationship between website visits, magazine demand and the demand for advertising pages using Granger … across magazines. We find very robust evidence for positive effects from website visits to circulation. There is no evidence …

Persistent link: https://www.econbiz.de/10005749502