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  • Search: subject:"websites marketing"
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Year of publication
Subject
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SME 3 websites marketing 3 adaptation Romania 2 cosmetics 2 multinationals 2 online interactivity 2 standardization 2 E-Loyalty 1 E-Satisfaction 1 Egyptian Hotels 1 IT industry 1 Kauferlebnis Sound Websites 1 Markenrecht Sound Websites 1 Multisensuale Markenführung 1 Online Hotel Reservation 1 Retail 1 Romania 1 Sound Websites 1 Sound Websites Kommunikation 1 Sound Websites Marketing 1 Sound Websites Reize 1 Sound Websites Wirkung 1 Web Quality 1 Websites Marketing 1
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Online availability
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Free 2 Undetermined 2
Type of publication
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Article 4 Book / Working Paper 1
Type of publication (narrower categories)
All
Article 1
Language
All
English 3 German 1 Undetermined 1
Author
All
Constantinescu-Dobra, Anca 2 Anca, Constantinescu-Dobra 1 Awad, Nancy 1 Soliman, Sherif Saad 1 Steiner, Paul 1
Published in...
All
CES Working Papers 2 Annals of Faculty of Economics 1 International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA) 1 Quick Guide 1
Source
All
RePEc 2 ECONIS (ZBW) 1 EconStor 1 Other ZBW resources 1
Showing 1 - 5 of 5
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Quick Guide Sound Websites : Wie Sie mit Sound Websites Ihre Marke stärken
Steiner, Paul - 2023
Dieses Buch ist eine kompakte Einführung in das Thema Sound Websites. Paul Steiner untersucht die Wirkung einer akustisch gestalteten Marken-Website auf unterschiedliche Nutzer und bietet zahlreiche pragmatische Hilfestellungen für die Umsetzung. Für die Unternehmenspraxis werden wichtige...
Persistent link: https://www.econbiz.de/10014442246
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IS THE WEBSITE MARKETING STRATEGY CORRELATED WITH THE COMPANIES OUTCOMES? EVIDENCE FROM ROMANIAN IT INDUSTRY
Anca, Constantinescu-Dobra - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1134-1140
Information Technology (IT) sector has an important potential for development. Emphasizing on websites marketing in this sector …, business partner, employer, investment opportunity. Therefore, websites marketing is one of aspects that need to be constantly …. The specific objectives in order to investigate the websites marketing of Romanian IT companies are: -To evaluate the …
Persistent link: https://www.econbiz.de/10010607159
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Studying the Impact of Egyptian Hotels' Websites Marketing on Customers' E-Satisfaction
Awad, Nancy; Soliman, Sherif Saad - In: International Journal of Tourism and Hospitality … 1 (2017) 2, pp. 53-63
The purpose of this research is to study the impact of Egyptian hotels' websites marketing on customer e … quality, system convening Egyptian hotels' websites marketing. The study focused on five star hotels. Most of the customers … were dissatisfied about websites marketing in the Egyptian hotels. Enhancing quality of the marketing websites in the …
Persistent link: https://www.econbiz.de/10012048513
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Standardization or Adaptation in Cosmetics Websites Marketing? An Empirical Study
Constantinescu-Dobra, Anca - In: CES Working Papers 3 (2011) 2, pp. 215-236
The websites marketing is becoming an important tool both for multinationals and SMEs, in their effort to …. The paper aims at identifying the degree of websites marketing standardization vs. adaptation, as a marketing tool for … markets. The research outcomes reflect a standardized websites marketing policy for SMEs and localized for multinationals …
Persistent link: https://www.econbiz.de/10012016954
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Cover Image
STANDARDIZATION OR ADAPTATION IN COSMETICS WEBSITES MARKETING ? AN EMPIRICAL STUDY
Constantinescu-Dobra, Anca - In: CES Working Papers 3(2) (2011) June, pp. 215-215
The websites marketing is becoming an important tool both for multinationals and SMEs, in their effort to …. The paper aims at identifying the degree of websites marketing standardization vs. adaptation, as a marketing tool for … markets. The research outcomes reflect a standardized websites marketing policy for SMEs and localized for multinationals …
Persistent link: https://www.econbiz.de/10009207448
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