Search Results - subject:"wine consumer behavior"

Consumption behavior of the internet active Armenian wine consumer

Camillo, Angelo A.; Kim, Woo Gon; Asatryan, Elvina - In: Journal of international food & agribusiness marketing 35 (2023) 5, pp. 622-650

Persistent link: https://www.econbiz.de/10014444624

What influences Croatian consumers' wine choice?

Alpeza, Ivana; Lukac̆, Zrinka - In: Market : review for marketing theory and practice 35 (2023) 1, pp. 41-56

Persistent link: https://www.econbiz.de/10014315019

Exploring the influence of regional brand equity in an emerging wine sector

Farber Canziani, Bonnie; Byrd, Erick T. - In: Journal of wine economics 12 (2017) 4, pp. 370-377

Persistent link: https://www.econbiz.de/10011849650

INCREASING DOMESTIC CONSUMPTION OF SOUTH AFRICAN WINES: IDENTIFYING THE KEY MARKET SEGMENTS OF THE “BLACK DIAMONDS”

Ndanga, Leah Z.B.; Louw, Andre; van Rooyen, Johan - American Association of Wine Economists - AAWE - 2009

Although South Africans are not predominantly wine drinkers, the industry is looking for ways to develop the local market to balance exports. The black middle class, increasingly referred to as the Black Diamonds are the most powerful marketing trend in the last 10 years as they have emerged as...

Persistent link: https://www.econbiz.de/10008506870

Understanding wine consumer behavior: Recent insights and open issues

Orth, Ulrich R.; Arnold, René C. G. - In: MERCATI E COMPETITIVITÀ 2009/4 (2009) 4, pp. 71-94

<em>Understanding wine consumer behavior: Recent insights and open issues</em> - Research into the processes underlying … researchers in the dynamic field of wine consumer behavior. Given the diversity of wine consumer behavior research, and the …

Persistent link: https://www.econbiz.de/10008503938