Laeng, Bruno; Suegami, Takashi; Aminihajibashi, Samira - In: International Journal of Wine Business Research 28 (2016) 4, pp. 327-348
Purpose The purpose of this paper was to investigate how attention to wine labels related to preference by using … willingness to pay and whether pupil size could index the aesthetic value of wine labels. More specific goals were to identify … size changed non-linearly in relation to the hedonic values of the wine labels, indicating greater responses to the most as …