This study explores the prejudices of Swiss residents toward consumers of canned wine in the context of outdoor leisure activities. Despite the convenience and environmental benefits of canned wine, it faces resistance from wine consumers based on prejudices. We investigate whether holiday...

The study of wine labels can be a non vinous entry to the wine world. There was self labelling of vats before 3000BC — followed by that of smaller vessels, and later, corks. Paper labels were used in the nineteenth century, and became compulsory in the twentieth. To assess a wine, the grape...