, and perceived service quality on customer happiness and word of mouth. The data for this research was gathered from online … website quality, customer reviews and perceived service quality have positive effects on customer happiness and word of mouth …. Finally, the results revealed that product assortment positively affects word of mouth, while its effect on customer happiness …

factors on customer repurchase intention and word of mouth with trust intermediary factor. The research object is Vietnamese … impact on trust, promoting repurchase intention and word of mouth; Besides the direct impact, these two experiential factors … and word of mouth. …

This study explores the factors that influence Vietnamese mobile banking users’ word-of-mouth behavior and sheds light … satisfaction on word-of-mouth behavior. In addition, individual performance and mobile banking system quality have been found to be … the relationship between system quality, individual performance and word-of-mouth, which has not been explored in the …

This study aims to analyze and evaluate the influence of electronic word of mouth (eWOM) and perceived value on green …

stemming from a service encounter influences the customer's subsequent word-of-mouth activities. The present study re … studies, word-of-mouth is captured in terms of the valence of what customers actually say (as opposed to various forms of … intentions to engage in word-of-mouth, which represent a dominant contemporary operationalization of word-of-mouth). A between …