Search Results - subject:"word‐of‐mouth"

Let's face it : when and how facial emojis increase the persuasiveness of electronic word of mouth

Maiberger, Tobias; Schindler, David; Koschate-Fischer, … - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 119-139

Persistent link: https://www.econbiz.de/10015047060

Impact of firm-created and user-generated social media marketing on customers' purchase intention in the fashionwear industry : evidence from Sri Lanka

Sandunima, Kaluarachchi Chamodi; Jayasuriya, Nisha - In: South Asian journal of marketing 5 (2024) 1, pp. 61-73

Purpose - This study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention (CPI) in Sri Lanka. The primary objective is to identify the influence of social media marketing on the...

Persistent link: https://www.econbiz.de/10015049736

Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth

Shahzad, Muhammad Farrukh; Xu, Shuo; An, Xin; Javed, Iqra - In: Journal of retailing and consumer services 79 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015100905

From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers

Gambetti, Rossella C.; Kozinets, Robert V. - In: European Journal of Marketing 58 (2024) 13, pp. 205-251

Purpose This study aims to expand understanding of the diversity of virtual influencer forms by investigating their nonhuman-like, animal and graphic or cartoon variations. Design/methodology/approach A three-year multisite longitudinal netnography studied 174 virtual influencers and spanned ten...

Persistent link: https://www.econbiz.de/10015343464

Bitcoin adoption in online payments : examining consumer intentions and word-of-mouth recommendations

Mofokeng, Thabang Excellent; Mbeya, Steven; Maduku, … - In: Future Business Journal 10 (2024) 1, pp. 1-30

driving consumer adoption and word-of-mouth (WOM) recommendations for Bitcoin in online transactions. Using an integrated …

Persistent link: https://www.econbiz.de/10015411141

Four decades of negative word-of-mouth and negative electronic word-of-mouth : a morphological analysis

Ribeiro, Dahlia Allwyn; Kalro, Arti D. - In: International journal of consumer studies 47 (2023) 6, pp. 2528-2552

Persistent link: https://www.econbiz.de/10014427341

Ethical influence of social media by academic communities

Vijayalakshmi, M.; Somashekar, C.; Desai, Preeti S.; … - In: International journal of business and systems research … 17 (2023) 5, pp. 587-602

Persistent link: https://www.econbiz.de/10014435588

Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty

Filieri, Raffaele; Acikgoz, Fulya; Li, Chunyu; … - In: Psychology & marketing 40 (2023) 2, pp. 347-364

Persistent link: https://www.econbiz.de/10014290684

Reviving the experiential store : the effect of scarcity and perceived novelty in driving word-of-mouth

Pape, Denise; Toporowski, Waldemar - In: International journal of retail and distribution management 51 (2023) 9/10, pp. 1065-1094

Persistent link: https://www.econbiz.de/10014484071

The impact of self-congruity and evaluation of the place on WOM : perspectives of tourism destination residents

Šegota, Tina; Chen, Ning; Golja, Tea - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 800-817

Persistent link: https://www.econbiz.de/10012880658