advertising is significantly and positively associated with attitude toward mid-roll video advertising and word-of-mouth (WOM …

construct a model that explains the relationship between perceived customer discrimination, negative word-of-mouth, and customer …-level, significantly impact customer embarrassment. It is also found that customer embarrassment statistically impacts negative word-of-mouth …

and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the …

spreads positive word-of-mouth. Therefore, the present article is designed to study the impact of front-desk staff service … quality on word-of-mouth through the mediating effect of students' affective commitment and students' trust. An online … service quality and word-of-mouth. Moreover, students' affective commitment and trust mediate the relationship between front …

customer loyalty and the moderating effect of positive word-of-mouth on this relationship in the hospitality sector, in North … positive word-of-mouth moderates the relationship between service quality and customer loyalty. Research implications …/limitations - The current study looked at the moderating effect of positive word-of-mouth on the relationship between service quality …