Search Results - subject:"word‐of‐mouth"

Schneider, Sebastian - In: Journal of revenue and pricing management 21 (2022) 3, pp. 274-290

Persistent link: https://www.econbiz.de/10013258153

Castano, Ricardo; Escandon-Barbosa, Diana - In: International journal of business environment : IJBE 13 (2022) 2, pp. 125-144

Persistent link: https://www.econbiz.de/10013198059

You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators

Schneider, Sebastian; Huber, Frank - In: Journal of revenue and pricing management 21 (2022) 1, pp. 64-80

Persistent link: https://www.econbiz.de/10013163740

Why do individuals word-of-mouth destinations they never visited?

Tan, Wee Kheng; Lin, Ching-Hsiang - In: Service business 15 (2021) 1, pp. 131-149

Persistent link: https://www.econbiz.de/10012489184

Tourists' recommendations : WOM becomes digital

Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 493-501

the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an … influential factor and a significant resource of information transmission in the tourism market. Word-of-mouth has an important … recommendations online. Electronic word-of-mouth refers to any positive or negative statement made by a consumer - tourist about a …

Persistent link: https://www.econbiz.de/10012221814

Promotional campaign duration and word of mouth in solar panel adoption

Bollinger, Bryan; Gillingham, Kenneth; Lamp, Stefan; … - In: Marketing science 43 (2024) 5, pp. 1132-1148

Persistent link: https://www.econbiz.de/10015197043

Exploring international customers' luxury service experiences during the COVID-19 pandemic

Hong, EunPyo; Ahn, Jiseon - In: Tourism and hospitality research : THR 24 (2024) 4, pp. 535-547

Persistent link: https://www.econbiz.de/10015175604

Antecedents and consequences of behavioural intention to use virtual reality in tourism : evidence from Gen-Y and Gen-Z consumers in Egypt

Elkhwesky, Zakaria; Abuelhassan Elshazly Abuelhassan; … - In: Tourism and hospitality research : THR 24 (2024) 4, pp. 560-576

Persistent link: https://www.econbiz.de/10015175613

Technological innovation practice in the retail sector

Salah, Ali A.; Alomari, Khalid M.; Farajat, Jihad; … - In: International journal of business excellence : IJBEX 34 (2024) 4, pp. 557-574

Persistent link: https://www.econbiz.de/10015324160

Omnichannel word-of-mouth genesis : the confluence of online-offline experiences, social influence and skepticism

Jeong, Eunye; Jo, Hyeon - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3492-3513

Persistent link: https://www.econbiz.de/10015211022