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Search: subject:"word‐of‐mouth"
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Subject
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Viral marketing
5,390
Virales Marketing
5,378
Consumer behaviour
3,645
Konsumentenverhalten
3,616
Social Web
2,625
Social web
2,625
Online-Marketing
1,948
Internet marketing
1,945
Online retailing
1,581
Online-Handel
1,581
Relationship marketing
1,000
Beziehungsmarketing
996
Customer satisfaction
868
Kundenzufriedenheit
844
Brand image
546
Electronic Commerce
546
E-commerce
539
Service quality
538
Markenimage
536
Brand management
531
Dienstleistungsqualität
527
Markenführung
527
Emotion
388
Soziales Netzwerk
367
Social network
359
Brand
357
Markenartikel
350
Advertising effects
346
Werbewirkung
346
Confidence
344
Vertrauen
343
Hotel industry
342
Hotellerie
341
Customer integration
326
Kundenintegration
326
Marketing management
307
Marketingmanagement
306
Personalization
287
Personalisierung
284
Word-of-mouth
283
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Online availability
All
Undetermined
3,261
Free
1,073
CC license
114
Type of publication
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Article
5,039
Book / Working Paper
941
Other
3
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Article in journal
4,262
Aufsatz in Zeitschrift
4,262
Aufsatz im Buch
328
Book section
328
research-article
184
Graue Literatur
151
Non-commercial literature
151
Working Paper
140
Arbeitspapier
122
Hochschulschrift
90
Thesis
65
Article
63
Collection of articles of several authors
34
Conference paper
34
Konferenzbeitrag
34
Sammelwerk
34
Case study
32
Fallstudie
32
Ratgeber
31
Guidebook
28
Konferenzschrift
17
Aufsatzsammlung
14
Collection of articles written by one author
10
Sammlung
10
review
8
Conference proceedings
7
review-article
6
conceptual-paper
4
Conference Paper
3
Bibliographie
2
Interview
2
Lehrbuch
2
Textbook
2
Accompanied by computer file
1
Amtsdruckschrift
1
Elektronischer Datenträger als Beilage
1
Festschrift
1
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1
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1
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English
5,575
German
236
Undetermined
168
French
4
Spanish
4
Italian
1
Swedish
1
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Author
All
Law, Rob
40
Filieri, Raffaele
23
Loureiro, Sandra Maria Correia
20
Berger, Jonah
19
Ranaweera, Chatura
17
Bilgihan, Anil
16
Liu, Yong
16
Mayzlin, Dina
15
Ye, Qiang
15
Godes, David
14
Kim, Jong Min
14
Mariani, Marcello M.
14
Dwivedi, Yogesh K.
13
Jayawardhena, Chanaka
13
Karjaluoto, Heikki
13
Bigné Alcañiz, J. Enrique
12
East, Robert
12
Hu, Nan
12
Li, Hengyun
12
Zhang, Ziqiong
12
Duan, Wenjing
11
Gopinath, Shyam
11
Gu, Bin
11
Romaniuk, Jenni
11
Tan, Yong
11
Usman, Osly
11
Van Den Bulte, Christophe
11
Verlegh, Peeter
11
Wu, Luorong
11
Xie, Jinhong
11
Yang, Yang
11
Yin, Dezhi
11
Zhang, Han
11
Zhang, Lu
11
Beck, Jonathan
10
Hong, Yili
10
Kim, Woo Gon
10
Korfiatis, Nikolaos
10
Pelsmacker, Patrick de
10
Peres, Renana
10
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Institution
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
NET Institute
6
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Université Paris-Dauphine (Paris IX)
3
Economics Department, Queen's University
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
2
Fachhochschule Reutlingen / European School of Business
2
Fondazione ENI Enrico Mattei (FEEM)
2
Friedrich-Schiller-Universität Jena
2
Nomos Verlagsgesellschaft
2
School of Economics and Management, University of Aarhus
2
Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
2
Technische Universität Dresden
2
ToKnowPress
2
Universität Mannheim
2
Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
CESifo
1
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
1
Center of Market Oriented Product and Production Management
1
Centre de recherche en Économie (OFCE), Sciences économiques
1
College of Business and Economics, Australian National University
1
Collegio Carlo Alberto, Università degli Studi di Torino
1
Columbia University and Universitat Pompeu Fabra
1
Cowles Foundation for Research in Economics, Yale University
1
Departamento de Teoría e Historia Económica, Facultad de Ciencias Económicas y Empresariales
1
Department of Agricultural and Resource Economics, University of Connecticut
1
Department of Economics, Boston College
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
European Union Agency for Law Enforcement Cooperation
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg
1
Frankfurt School Verlag GmbH
1
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Published in...
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Journal of business research : JBR
199
Journal of retailing and consumer services
166
International journal of hospitality management
133
Tourism management : research, policies, practice
91
International journal of contemporary hospitality management
66
Journal of hospitality marketing & management
62
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Information systems research : ISR
59
Journal of travel and tourism marketing
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Journal of marketing communications
55
Electronic commerce research
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
47
Marketing science
47
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
40
Journal of marketing
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
International journal of electronic marketing and retailing : IJEMR
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of electronic commerce research : JECR
37
The journal of product & brand management
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
European journal of marketing : EJM
34
Journal of advertising research
34
Journal of management information systems : JMIS
34
Asia Pacific journal of marketing and logistics
33
Journal of promotion management : innovations in planning and applied research
33
Cogent business & management
32
Journal of internet commerce
32
Journal of marketing research : JMR
32
Journal of the Academy of Marketing Science
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
European Journal of Marketing
28
Marketing letters : a journal of research in marketing
27
SpringerLink / Bücher
27
Journal of marketing management : MM
26
Marketing Science
26
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Source
All
ECONIS (ZBW)
5,447
Other ZBW resources
225
RePEc
183
EconStor
87
BASE
21
USB Cologne (EcoSocSci)
17
USB Cologne (business full texts)
3
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151
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151
Consumer perceived green brand innovativeness and green
word-of-mouth
intention : the moderating role of green knowledge
Lin, Jialing
;
Huang, Yubo
;
Li, Mengyao
- In:
Total quality management & business excellence
35
(
2024
)
7/8
,
pp. 814-834
Persistent link: https://www.econbiz.de/10014549062
Saved in:
152
The impact of
word-of-mouth
(WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters
Haverila, Matti
;
Currie, Russell
;
Haverila, Kai Christian
; …
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
2
,
pp. 300-324
Persistent link: https://www.econbiz.de/10014550387
Saved in:
153
How potential customers perceive companies' reply to negative reviews?
Tan, Wee Kheng
;
Chen, Wei-Hung
- In:
The service industries journal
44
(
2024
)
3/4
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014551096
Saved in:
154
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
155
Lost in transmission
Graeber, Thomas Wilhelm
;
Noy, Shakked
;
Roth, Christopher
-
2024
For many decisions, people rely on information received from others by
word
of
mouth
. How does the process of verbal …
Persistent link: https://www.econbiz.de/10014460690
Saved in:
156
How source of product acquisition affects consumers' reliance on positive
word-of-mouth
: a mental imagery perspective
Chen, Chunfeng
;
Zhang, Depeng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 315-330
Persistent link: https://www.econbiz.de/10014521313
Saved in:
157
Put your mouth where your money is : a field experiment encouraging donors to share about charity
Silver, Ike
;
Small, Deborah A.
- In:
Marketing science
43
(
2024
)
2
,
pp. 392-406
Persistent link: https://www.econbiz.de/10014529227
Saved in:
158
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
159
Product-facilitated conversations : when does starting a conversation by mentioning a product lead to better conversational outcomes?
Wiener, Hillary J. D.
;
Bettman, James R.
;
Luce, Mary Frances
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 334-342
Persistent link: https://www.econbiz.de/10014534700
Saved in:
160
Neurophysiology of sensory imagery : an effort to improve online advertising effectiveness through science laboratory experimentation
Wu, Ya-Ling
;
Chen, Pei-Chun
- In:
Information & management : the international journal of …
61
(
2024
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10015080784
Saved in:
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