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  • Search: subject:"word‐of‐mouth"
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Year of publication
Subject
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Viral marketing 5,390 Virales Marketing 5,378 Consumer behaviour 3,645 Konsumentenverhalten 3,616 Social Web 2,625 Social web 2,625 Online-Marketing 1,948 Internet marketing 1,945 Online retailing 1,581 Online-Handel 1,581 Relationship marketing 1,000 Beziehungsmarketing 996 Customer satisfaction 868 Kundenzufriedenheit 844 Brand image 546 Electronic Commerce 546 E-commerce 539 Service quality 538 Markenimage 536 Brand management 531 Dienstleistungsqualität 527 Markenführung 527 Emotion 388 Soziales Netzwerk 367 Social network 359 Brand 357 Markenartikel 350 Advertising effects 346 Werbewirkung 346 Confidence 344 Vertrauen 343 Hotel industry 342 Hotellerie 341 Customer integration 326 Kundenintegration 326 Marketing management 307 Marketingmanagement 306 Personalization 287 Personalisierung 284 Word-of-mouth 283
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Online availability
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Undetermined 3,261 Free 1,073 CC license 114
Type of publication
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Article 5,039 Book / Working Paper 941 Other 3
Type of publication (narrower categories)
All
Article in journal 4,262 Aufsatz in Zeitschrift 4,262 Aufsatz im Buch 328 Book section 328 research-article 184 Graue Literatur 151 Non-commercial literature 151 Working Paper 140 Arbeitspapier 122 Hochschulschrift 90 Thesis 65 Article 63 Collection of articles of several authors 34 Conference paper 34 Konferenzbeitrag 34 Sammelwerk 34 Case study 32 Fallstudie 32 Ratgeber 31 Guidebook 28 Konferenzschrift 17 Aufsatzsammlung 14 Collection of articles written by one author 10 Sammlung 10 review 8 Conference proceedings 7 review-article 6 conceptual-paper 4 Conference Paper 3 Bibliographie 2 Interview 2 Lehrbuch 2 Textbook 2 Accompanied by computer file 1 Amtsdruckschrift 1 Elektronischer Datenträger als Beilage 1 Festschrift 1 Government document 1 Mikroform 1 Preprint 1
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Language
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English 5,575 German 236 Undetermined 168 French 4 Spanish 4 Italian 1 Swedish 1
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Author
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Law, Rob 40 Filieri, Raffaele 23 Loureiro, Sandra Maria Correia 20 Berger, Jonah 19 Ranaweera, Chatura 17 Bilgihan, Anil 16 Liu, Yong 16 Mayzlin, Dina 15 Ye, Qiang 15 Godes, David 14 Kim, Jong Min 14 Mariani, Marcello M. 14 Dwivedi, Yogesh K. 13 Jayawardhena, Chanaka 13 Karjaluoto, Heikki 13 Bigné Alcañiz, J. Enrique 12 East, Robert 12 Hu, Nan 12 Li, Hengyun 12 Zhang, Ziqiong 12 Duan, Wenjing 11 Gopinath, Shyam 11 Gu, Bin 11 Romaniuk, Jenni 11 Tan, Yong 11 Usman, Osly 11 Van Den Bulte, Christophe 11 Verlegh, Peeter 11 Wu, Luorong 11 Xie, Jinhong 11 Yang, Yang 11 Yin, Dezhi 11 Zhang, Han 11 Zhang, Lu 11 Beck, Jonathan 10 Hong, Yili 10 Kim, Woo Gon 10 Korfiatis, Nikolaos 10 Pelsmacker, Patrick de 10 Peres, Renana 10
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Institution
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Deutscher Dialogmarketing Verband 9 Springer Fachmedien Wiesbaden 8 National Bureau of Economic Research 7 NET Institute 6 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 3 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 3 Université Paris-Dauphine (Paris IX) 3 Economics Department, Queen's University 2 Fachbereich für Wirtschaftswissenschaften, Universität Paderborn 2 Fachhochschule Reutlingen / European School of Business 2 Fondazione ENI Enrico Mattei (FEEM) 2 Friedrich-Schiller-Universität Jena 2 Nomos Verlagsgesellschaft 2 School of Economics and Management, University of Aarhus 2 Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing 2 Technische Universität Dresden 2 ToKnowPress 2 Universität Mannheim 2 Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB) 1 Academy of Marketing 1 Berliner Wissenschafts-Verlag 1 BusinessVillage GmbH 1 CESifo 1 Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain 1 Center of Market Oriented Product and Production Management 1 Centre de recherche en Économie (OFCE), Sciences économiques 1 College of Business and Economics, Australian National University 1 Collegio Carlo Alberto, Università degli Studi di Torino 1 Columbia University and Universitat Pompeu Fabra 1 Cowles Foundation for Research in Economics, Yale University 1 Departamento de Teoría e Historia Económica, Facultad de Ciencias Económicas y Empresariales 1 Department of Agricultural and Resource Economics, University of Connecticut 1 Department of Economics, Boston College 1 Digital Marketing & eCommerce Conference <4., 2023, Barcelona> 1 Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia 1 European Union Agency for Law Enforcement Cooperation 1 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 1 Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg 1 Frankfurt School Verlag GmbH 1
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Published in...
All
Journal of business research : JBR 199 Journal of retailing and consumer services 166 International journal of hospitality management 133 Tourism management : research, policies, practice 91 International journal of contemporary hospitality management 66 Journal of hospitality marketing & management 62 Psychology & marketing 62 International journal of internet marketing and advertising : IJIMA 61 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 60 Information systems research : ISR 59 Journal of travel and tourism marketing 57 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 55 Journal of marketing communications 55 Electronic commerce research 49 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 47 Marketing science 47 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 40 Journal of marketing 40 Management science : journal of the Institute for Operations Research and the Management Sciences 40 International journal of electronic marketing and retailing : IJEMR 37 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 37 Journal of electronic commerce research : JECR 37 The journal of product & brand management 37 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 36 European journal of marketing : EJM 34 Journal of advertising research 34 Journal of management information systems : JMIS 34 Asia Pacific journal of marketing and logistics 33 Journal of promotion management : innovations in planning and applied research 33 Cogent business & management 32 Journal of internet commerce 32 Journal of marketing research : JMR 32 Journal of the Academy of Marketing Science 32 International journal of advertising : the quarterly review of marketing communications 31 The journal of services marketing 31 European Journal of Marketing 28 Marketing letters : a journal of research in marketing 27 SpringerLink / Bücher 27 Journal of marketing management : MM 26 Marketing Science 26
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Source
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ECONIS (ZBW) 5,447 Other ZBW resources 225 RePEc 183 EconStor 87 BASE 21 USB Cologne (EcoSocSci) 17 USB Cologne (business full texts) 3
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Showing 171 - 180 of 5,983
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Conceptualizing ephemerality in online marketing communication for consumers and firms
Wakefield, Lane - In: European journal of marketing 58 (2024) 6, pp. 1437-1462
Persistent link: https://www.econbiz.de/10015075626
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Electronic word-of-mouth in the hospitality industry : a comparative study in top hotels
Asenova, Martina; Llopis, Juan; Gascó, José; … - In: International journal of business excellence : IJBEX 34 (2024) 2, pp. 201-225
Persistent link: https://www.econbiz.de/10015075857
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The effect of perceived financial risk on purchase intention in Pakistan
Khokhar, Shahid; Shahid, Maayda; Hafeez, Sana; Tufail, … - In: International journal of emerging markets 19 (2024) 6, pp. 1473-1491
Persistent link: https://www.econbiz.de/10014575536
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Omnichannel shopping habit development
Sharma, Neeru; Fatima, Johra Kayeser; Sharma, Shveta; … - In: International journal of consumer studies 48 (2024) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10014576018
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Examining the role of brand experience in understanding the influence of social media on brand equity
Pintol, Amel; Hadziahmetovic, Nereida - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 289-313
Persistent link: https://www.econbiz.de/10015062516
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CRM purchase intentions and attitude toward the brand : exploring fit, longevity, firm motives, brand attractiveness and moderating role of WOM
Shah, Suraj; Vasavada, Maurvi; Sharma, Mahendra - In: International journal of economics and business … 28 (2024) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10015063334
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Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions : an empirical examination in two product categories
Zhao, Zhenzhen; Haikel-Elsabeh, Marie; Baudier, Patricia; … - In: International journal of technology management : IJTM 95 (2024) 1/2, pp. 226-252
Persistent link: https://www.econbiz.de/10015063803
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The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value, trust and social identity
Bee Lian Song; Chee Yoong Liew; Muthaloo Subramaniam; … - In: International journal of electronic marketing and … 15 (2024) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10015064018
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Analysing antecedent and consequences of trust in m-commerce for sustainability in tourism industry in Uttarakhand
Anuj; Chauhan, Jitendra Singh; Agarwal, Pankaj; Kumar, … - In: International journal of electronic business : IJEB 19 (2024) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10015064052
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Chinese young consumers' response to negative brand information of electric vehicles : do personal cultural values matter?
Shen, Xiaoting; Zhao, Yimeng; Yu, Jia; Yu, Mingzhou - In: Young consumers : insight and ideas for responsible … 25 (2024) 4, pp. 462-482
Persistent link: https://www.econbiz.de/10015047385
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