Search Results - subject:"word‐of‐mouth"

Demystifying the impact of service recovery strategies : evidence from healthcare and telecom sectors

Shankar, Amit; Talwar, Shalini; Islam, Nazrul; … - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 6649-6661

Persistent link: https://www.econbiz.de/10015412923

Lost in transmission

Graeber, Thomas Wilhelm; Noy, Shakked; Roth, Christopher - 2023

For many decisions, people rely on information received from others by word of mouth. How does the process of verbal …

Persistent link: https://www.econbiz.de/10014475804

Negative word of mouth on social media: A case study of Deutsche Bahn's accountability management

Mirbabaie, Milad; Stieglitz, Stefan; Marx, Julian - In: Schmalenbach Journal of Business Research (SBUR) 75 (2023) 1, pp. 99-117

Our study addresses whether a chief executive officer's (CEO) personality can mitigate financial constraints' negative effect on employee satisfaction. We draw on extant research that establishes this negative effect but add an upper echelon's perspective by examining the potential influence of...

Persistent link: https://www.econbiz.de/10014495366

Exploring mental time travel experiences and their influence on behavioral intentions and learning

Barhorst, Jennifer Brannon; Krey, Nina; McLean, Graeme J. - In: Psychology & marketing 40 (2023) 8, pp. 1615-1633

Persistent link: https://www.econbiz.de/10014338309

Antecedents of online purchase intention among ageing consumers

Roy, Gobinda; Basu, Rituparna; Ray, Samudyuti - In: Global business review 24 (2023) 5, pp. 1041-1057

Persistent link: https://www.econbiz.de/10014432604

Food and social media: a research stream analysis

García-León, Ruth Areli; Teichert, Thorsten - In: Management Review Quarterly 74 (2023) 2, pp. 1145-1183

Interest in food and online communication is growing fast among marketing and business scholars. Nevertheless, this interest has been not exclusive to these areas. Researchers from different disciplines have focused their research on different concepts, target populations, approaches,...

Persistent link: https://www.econbiz.de/10015325439

Consumer's online brand-related activities in Instagram and their impact on word-of-mouth

Nastisin, Ludovit; Kmec, Kvetoslav; Kral, Stefan - In: Marketing i menedžment innovacij : m&mi 14 (2023) 2, pp. 44-50

Persistent link: https://www.econbiz.de/10014445485

The effect of attributions and failure severity on consumer complain behaviors in sharing economy

Sofia, Regina Deka; Afiff, Adi Zakaria; Aruan, Daniel … - In: Cogent business & management 10 (2023) 3, pp. 1-19

behavior, i.e. rating and negative word of mouth. Data were collected through a laboratory experiment with 280 participants in … engage in negative word of mouth. Results also showed the interaction of attribution of controllability and severity of … complaint behavior in sharing economy, particularly negative word of mouth that still needed to be discussed adequately. …

Persistent link: https://www.econbiz.de/10014505845

A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider

Freundt, Valeria L. M. A.; Bortoluzzo, Adriana Bruscato - In: Journal of international consumer marketing 35 (2023) 1, pp. 47-62

Persistent link: https://www.econbiz.de/10014321449

Consumer adoption of on-demand digital platforms : an integrated model

Lim, Tze-Yin; Lim, Bibiana Chiu Yiong; Leong, Choi-Meng; … - In: Global business and organizational excellence : GBOE 42 (2023) 6, pp. 75-88

Persistent link: https://www.econbiz.de/10014324987