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  • Search: subject:"word‐of‐mouth"
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Year of publication
Subject
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Viral marketing 5,382 Virales Marketing 5,370 Consumer behaviour 3,639 Konsumentenverhalten 3,610 Social Web 2,623 Social web 2,623 Online-Marketing 1,945 Internet marketing 1,942 Online retailing 1,579 Online-Handel 1,579 Relationship marketing 997 Beziehungsmarketing 993 Customer satisfaction 865 Kundenzufriedenheit 841 Electronic Commerce 545 Brand image 544 E-commerce 538 Service quality 537 Markenimage 534 Brand management 528 Dienstleistungsqualität 526 Markenführung 524 Emotion 387 Soziales Netzwerk 367 Social network 359 Brand 354 Markenartikel 347 Advertising effects 346 Werbewirkung 346 Confidence 344 Vertrauen 343 Hotel industry 342 Hotellerie 341 Customer integration 324 Kundenintegration 324 Marketing management 306 Marketingmanagement 305 Personalization 287 Personalisierung 284 Word-of-mouth 283
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Online availability
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Undetermined 3,256 Free 1,070 CC license 111
Type of publication
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Article 5,031 Book / Working Paper 941 Other 3
Type of publication (narrower categories)
All
Article in journal 4,254 Aufsatz in Zeitschrift 4,254 Aufsatz im Buch 328 Book section 328 research-article 184 Graue Literatur 151 Non-commercial literature 151 Working Paper 140 Arbeitspapier 122 Hochschulschrift 90 Thesis 65 Article 63 Collection of articles of several authors 34 Conference paper 34 Konferenzbeitrag 34 Sammelwerk 34 Case study 32 Fallstudie 32 Ratgeber 31 Guidebook 28 Konferenzschrift 17 Aufsatzsammlung 14 Collection of articles written by one author 10 Sammlung 10 review 8 Conference proceedings 7 review-article 6 conceptual-paper 4 Conference Paper 3 Bibliographie 2 Interview 2 Lehrbuch 2 Textbook 2 Accompanied by computer file 1 Amtsdruckschrift 1 Elektronischer Datenträger als Beilage 1 Festschrift 1 Government document 1 Mikroform 1 Preprint 1
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Language
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English 5,567 German 236 Undetermined 168 French 4 Spanish 4 Italian 1 Swedish 1
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Author
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Law, Rob 40 Filieri, Raffaele 23 Loureiro, Sandra Maria Correia 20 Berger, Jonah 19 Ranaweera, Chatura 17 Bilgihan, Anil 16 Liu, Yong 16 Mayzlin, Dina 15 Ye, Qiang 15 Godes, David 14 Kim, Jong Min 14 Mariani, Marcello M. 14 Dwivedi, Yogesh K. 13 Jayawardhena, Chanaka 13 Karjaluoto, Heikki 13 Bigné Alcañiz, J. Enrique 12 East, Robert 12 Hu, Nan 12 Li, Hengyun 12 Zhang, Ziqiong 12 Duan, Wenjing 11 Gopinath, Shyam 11 Gu, Bin 11 Romaniuk, Jenni 11 Tan, Yong 11 Usman, Osly 11 Van Den Bulte, Christophe 11 Verlegh, Peeter 11 Wu, Luorong 11 Xie, Jinhong 11 Yang, Yang 11 Yin, Dezhi 11 Zhang, Han 11 Zhang, Lu 11 Beck, Jonathan 10 Hong, Yili 10 Kim, Woo Gon 10 Korfiatis, Nikolaos 10 Pelsmacker, Patrick de 10 Peres, Renana 10
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Institution
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Deutscher Dialogmarketing Verband 9 Springer Fachmedien Wiesbaden 8 National Bureau of Economic Research 7 NET Institute 6 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 3 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 3 Université Paris-Dauphine (Paris IX) 3 Economics Department, Queen's University 2 Fachbereich für Wirtschaftswissenschaften, Universität Paderborn 2 Fachhochschule Reutlingen / European School of Business 2 Fondazione ENI Enrico Mattei (FEEM) 2 Friedrich-Schiller-Universität Jena 2 Nomos Verlagsgesellschaft 2 School of Economics and Management, University of Aarhus 2 Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing 2 Technische Universität Dresden 2 ToKnowPress 2 Universität Mannheim 2 Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB) 1 Academy of Marketing 1 Berliner Wissenschafts-Verlag 1 BusinessVillage GmbH 1 CESifo 1 Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain 1 Center of Market Oriented Product and Production Management 1 Centre de recherche en Économie (OFCE), Sciences économiques 1 College of Business and Economics, Australian National University 1 Collegio Carlo Alberto, Università degli Studi di Torino 1 Columbia University and Universitat Pompeu Fabra 1 Cowles Foundation for Research in Economics, Yale University 1 Departamento de Teoría e Historia Económica, Facultad de Ciencias Económicas y Empresariales 1 Department of Agricultural and Resource Economics, University of Connecticut 1 Department of Economics, Boston College 1 Digital Marketing & eCommerce Conference <4., 2023, Barcelona> 1 Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia 1 European Union Agency for Law Enforcement Cooperation 1 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 1 Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg 1 Frankfurt School Verlag GmbH 1
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Published in...
All
Journal of business research : JBR 199 Journal of retailing and consumer services 166 International journal of hospitality management 133 Tourism management : research, policies, practice 91 International journal of contemporary hospitality management 66 Journal of hospitality marketing & management 62 Psychology & marketing 62 International journal of internet marketing and advertising : IJIMA 61 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 60 Information systems research : ISR 59 Journal of travel and tourism marketing 57 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 55 Journal of marketing communications 55 Electronic commerce research 49 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 47 Marketing science 47 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 40 Journal of marketing 40 Management science : journal of the Institute for Operations Research and the Management Sciences 40 International journal of electronic marketing and retailing : IJEMR 37 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 37 Journal of electronic commerce research : JECR 37 The journal of product & brand management 37 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 36 European journal of marketing : EJM 34 Journal of advertising research 34 Journal of management information systems : JMIS 34 Asia Pacific journal of marketing and logistics 33 Journal of promotion management : innovations in planning and applied research 33 Cogent business & management 32 Journal of internet commerce 32 Journal of marketing research : JMR 32 Journal of the Academy of Marketing Science 32 International journal of advertising : the quarterly review of marketing communications 31 The journal of services marketing 31 European Journal of Marketing 28 Marketing letters : a journal of research in marketing 27 SpringerLink / Bücher 27 Journal of marketing management : MM 26 Marketing Science 26
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Source
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ECONIS (ZBW) 5,439 Other ZBW resources 225 RePEc 183 EconStor 87 BASE 21 USB Cologne (EcoSocSci) 17 USB Cologne (business full texts) 3
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Showing 31 - 40 of 5,975
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Effects of firm innovation and consumer eWOM on product recalls in an emerging market : the moderating role of ownership structure
Xia, Peng; Liu, Zhixue; Wang, Weijiao; Shi, Wen; Van … - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 2121-2137
Persistent link: https://www.econbiz.de/10015405777
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Effects of the dark triad on word of mouth in the luxury context : the moderating role of opinion divergence
Wien, Anders Hauge; Peluso, Alessandro M.; Pichierri, Marco - In: Italian journal of marketing : ITJM 2024 (2024) 3, pp. 287-309
Persistent link: https://www.econbiz.de/10015188276
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Diffusion of mobile banking among rural women: Incentivizing local leaders vs. a marketing campaign
Brañas-Garza, Pablo; Kovářík, Jaromír; … - 2024
Persistent link: https://www.econbiz.de/10015166474
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Cross-cultural electronic word-of-mouth : a systematic literature review
Poompak Kusawat; Surat Teerakapibal - 2024
Persistent link: https://www.econbiz.de/10015190169
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How important is word of mouth? : development, validation, and application of a scale
Becker, Jan-Michael; Völckner, Franziska; Sattler, Henrik - In: Journal of interactive marketing 59 (2024) 3, pp. 273-293
Persistent link: https://www.econbiz.de/10015158259
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Understanding Vietnamese consumers’ perception and word-of-mouth intentions towards Airbnb
Do, Thuc Thi Mai Doan; Pereira, Luis Nobre - In: Journal of Hospitality and Tourism Technology 14 (2023) 2, pp. 83-101
explore the relationships between its constructs, satisfaction and (e)word-of-mouth (WOM) intentions towards Airbnb. Moreover …
Persistent link: https://www.econbiz.de/10014874372
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Does brand betrayal indeed incite brand hate? A moderated mediation model of past experience and perceived deception
Yaqub, Rana Muhammad Shahid; Yaqub, Muhammad Zafar; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 19 (2025) 1, pp. 77-101
This study investigates whether brand betrayal, caused primarily by deceptive brand communication, incites brand hate among consumers. We performed PLS-based structural equation modeling, using SmartPLS on a dataset comprising 450 respondents selected through Mall Intercept sampling to...
Persistent link: https://www.econbiz.de/10015396540
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Rating with the senses : how sensory encounters are reflected on online review ratings?
Hallikainen, Heli; Halinen, Marianna; Tervonen, Hannes; … - 2025
Persistent link: https://www.econbiz.de/10015372971
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How listening versus reading alters consumers' interpretations of news
Melumad, Shiri; Meyer, Robert J. - 2025
Persistent link: https://www.econbiz.de/10015374368
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Sequential film marketing in China : the study of social platforms and their impacts
Chou, Yuntsai; Lin, Wei - In: Digital business 5 (2025) 1, pp. 1-12
modes: broadcast before theatrical release and electronic word of mouth (eWOM) after release. The broadcast and eWOM modes …
Persistent link: https://www.econbiz.de/10015410476
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