A stochastic, dynamic model of advertising, which incorporates both advertising and word-of-mouth effects, is … firm obtains a new customer depends upon the rate of advertising expenditures and upon a word-of-mouth parameter. The …

models. First, the current models generally assume that the word-of-mouth effect remains constant over the entire diffusion … span. However, for most innovations, the word-of-mouth effect is likely to increase, decrease or remain constant over time … penetration rate are mirror images of each other. That is, the diffusion curve is symmetric. By allowing the word-of-mouth effect …

and word of mouth were influenced by satisfaction. Theoretical and practical implications were discussed. …-Confirmation Model with the Technology Acceptance Model as the theoretical model to explain the users’ continuance intention and word of … mouth on SNA usage. Hypothesis testing was performed using SmartPLS on data collected with 204 Apps users. The results show …