Search Results - subject:"word‐of‐mouth"

On the performance of blockchain-based token offerings

Risius, Marten; Breidbach, Christoph F.; Chanson, Mathieu; … - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014327181

The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising

Oikarinen, Eeva-Liisa - In: Corporate reputation review 26 (2023) 3, pp. 223-241

Persistent link: https://www.econbiz.de/10014327311

Exploring the influence of touch points on tourist experiences at crisis impacted destinations

Krey, Nina; Dieck, M. Claudia tom; Wu, Shuang; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 1, pp. 39-54

Persistent link: https://www.econbiz.de/10014245276

Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis

Anisimova, Tatiana; Weiss, Jan - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1474-1493

Persistent link: https://www.econbiz.de/10014286063

Personality, mood, or emotion? : influence of customer trait and state during the cellar door experience on sales and word-of-mouth intention : a Bayesian approach

D'Ament, Genevieve; Nayeem, Tahmid; Saliba, Anthony J. - In: Wine Economics and Policy 13 (2024) 1, pp. 49-62

Direct-to-customer sales provide higher returns, maximising the profitabil-ity of wine businesses. While recent research has expanded the understanding of the sales relationship developed during a cellar door experience, individual influences on this relationship remain under-researched. The...

Persistent link: https://www.econbiz.de/10015057477

Examining the influence of social media eWOM on consumers' purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers

Nyagadza, Brighton; Mazuruse, Gideon; Simango, Kennedy; … - In: Sustainable technology and entrepreneurship 2 (2023) 3, pp. 1-15

the role of social media word-of-mouth on consumers' purchase intentions of commercialised indigenous fruits products in … electronic word-of-mouth on consumers' purchase intentions of commercialised indigenous fruits products in fast moving consumer …

Persistent link: https://www.econbiz.de/10014420130