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Search: subject:"word‐of‐mouth"
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Subject
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Viral marketing
5,382
Virales Marketing
5,370
Consumer behaviour
3,639
Konsumentenverhalten
3,610
Social Web
2,623
Social web
2,623
Online-Marketing
1,945
Internet marketing
1,942
Online retailing
1,579
Online-Handel
1,579
Relationship marketing
997
Beziehungsmarketing
993
Customer satisfaction
865
Kundenzufriedenheit
841
Electronic Commerce
545
Brand image
544
E-commerce
538
Service quality
537
Markenimage
534
Brand management
528
Dienstleistungsqualität
526
Markenführung
524
Emotion
387
Soziales Netzwerk
367
Social network
359
Brand
354
Markenartikel
347
Advertising effects
346
Werbewirkung
346
Confidence
344
Vertrauen
343
Hotel industry
342
Hotellerie
341
Customer integration
324
Kundenintegration
324
Marketing management
306
Marketingmanagement
305
Personalization
287
Personalisierung
284
Word-of-mouth
283
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Online availability
All
Undetermined
3,256
Free
1,070
CC license
111
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Article
5,031
Book / Working Paper
941
Other
3
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Article in journal
4,254
Aufsatz in Zeitschrift
4,254
Aufsatz im Buch
328
Book section
328
research-article
184
Graue Literatur
151
Non-commercial literature
151
Working Paper
140
Arbeitspapier
122
Hochschulschrift
90
Thesis
65
Article
63
Collection of articles of several authors
34
Conference paper
34
Konferenzbeitrag
34
Sammelwerk
34
Case study
32
Fallstudie
32
Ratgeber
31
Guidebook
28
Konferenzschrift
17
Aufsatzsammlung
14
Collection of articles written by one author
10
Sammlung
10
review
8
Conference proceedings
7
review-article
6
conceptual-paper
4
Conference Paper
3
Bibliographie
2
Interview
2
Lehrbuch
2
Textbook
2
Accompanied by computer file
1
Amtsdruckschrift
1
Elektronischer Datenträger als Beilage
1
Festschrift
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English
5,567
German
236
Undetermined
168
French
4
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4
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Author
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Law, Rob
40
Filieri, Raffaele
23
Loureiro, Sandra Maria Correia
20
Berger, Jonah
19
Ranaweera, Chatura
17
Bilgihan, Anil
16
Liu, Yong
16
Mayzlin, Dina
15
Ye, Qiang
15
Godes, David
14
Kim, Jong Min
14
Mariani, Marcello M.
14
Dwivedi, Yogesh K.
13
Jayawardhena, Chanaka
13
Karjaluoto, Heikki
13
Bigné Alcañiz, J. Enrique
12
East, Robert
12
Hu, Nan
12
Li, Hengyun
12
Zhang, Ziqiong
12
Duan, Wenjing
11
Gopinath, Shyam
11
Gu, Bin
11
Romaniuk, Jenni
11
Tan, Yong
11
Usman, Osly
11
Van Den Bulte, Christophe
11
Verlegh, Peeter
11
Wu, Luorong
11
Xie, Jinhong
11
Yang, Yang
11
Yin, Dezhi
11
Zhang, Han
11
Zhang, Lu
11
Beck, Jonathan
10
Hong, Yili
10
Kim, Woo Gon
10
Korfiatis, Nikolaos
10
Pelsmacker, Patrick de
10
Peres, Renana
10
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Institution
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
NET Institute
6
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Université Paris-Dauphine (Paris IX)
3
Economics Department, Queen's University
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
2
Fachhochschule Reutlingen / European School of Business
2
Fondazione ENI Enrico Mattei (FEEM)
2
Friedrich-Schiller-Universität Jena
2
Nomos Verlagsgesellschaft
2
School of Economics and Management, University of Aarhus
2
Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
2
Technische Universität Dresden
2
ToKnowPress
2
Universität Mannheim
2
Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
CESifo
1
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
1
Center of Market Oriented Product and Production Management
1
Centre de recherche en Économie (OFCE), Sciences économiques
1
College of Business and Economics, Australian National University
1
Collegio Carlo Alberto, Università degli Studi di Torino
1
Columbia University and Universitat Pompeu Fabra
1
Cowles Foundation for Research in Economics, Yale University
1
Departamento de Teoría e Historia Económica, Facultad de Ciencias Económicas y Empresariales
1
Department of Agricultural and Resource Economics, University of Connecticut
1
Department of Economics, Boston College
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
European Union Agency for Law Enforcement Cooperation
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg
1
Frankfurt School Verlag GmbH
1
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Published in...
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Journal of business research : JBR
199
Journal of retailing and consumer services
166
International journal of hospitality management
133
Tourism management : research, policies, practice
91
International journal of contemporary hospitality management
66
Journal of hospitality marketing & management
62
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Information systems research : ISR
59
Journal of travel and tourism marketing
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Journal of marketing communications
55
Electronic commerce research
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
47
Marketing science
47
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
40
Journal of marketing
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
International journal of electronic marketing and retailing : IJEMR
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of electronic commerce research : JECR
37
The journal of product & brand management
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
European journal of marketing : EJM
34
Journal of advertising research
34
Journal of management information systems : JMIS
34
Asia Pacific journal of marketing and logistics
33
Journal of promotion management : innovations in planning and applied research
33
Cogent business & management
32
Journal of internet commerce
32
Journal of marketing research : JMR
32
Journal of the Academy of Marketing Science
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
European Journal of Marketing
28
Marketing letters : a journal of research in marketing
27
SpringerLink / Bücher
27
Journal of marketing management : MM
26
Marketing Science
26
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Source
All
ECONIS (ZBW)
5,439
Other ZBW resources
225
RePEc
183
EconStor
87
BASE
21
USB Cologne (EcoSocSci)
17
USB Cologne (business full texts)
3
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61
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61
The role of risk preference in referral reward programs
Wang, Tuo
;
Song, Chanho
;
Hu, Michael Y.
- In:
Journal of marketing theory and practice : JMTP
33
(
2025
)
1
,
pp. 120-131
Persistent link: https://www.econbiz.de/10015191704
Saved in:
62
Negative customer engagement behaviour in a service context
Diem Khac Xuan Do
;
Bowden, Jana
- In:
The service industries journal
45
(
2025
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10015194252
Saved in:
63
Benefit versus risk : a behavioral model for using robo-advisors
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
The service industries journal
45
(
2025
)
1
,
pp. 132-159
Persistent link: https://www.econbiz.de/10015194256
Saved in:
64
Virtual or human? : the impact of the influencer type on Gen Z consumer outcomes
Kholkina, Valeriia
;
Chesnokova, Elizaveta
;
Zelenskaya, Elena
- In:
The journal of product & brand management
34
(
2025
)
1
,
pp. 104-118
Persistent link: https://www.econbiz.de/10015173322
Saved in:
65
The role of nostalgic emotion in shaping destination image and behavioral intentions : an empirical study
Nguyen Thi Thanh Thao
;
Thi Dung Hanh Duong
- In:
Journal of hospitality and tourism insights
8
(
2025
)
2
,
pp. 735-752
Persistent link: https://www.econbiz.de/10015271969
Saved in:
66
Social media influencers' credibility swayed on brand credibility, e-WOM and consumer behavioural intention : a study of food and fashion blogging
Sharma, Megha
;
Sahai, Prachi
;
Singh, Vinod Kumar
; …
- In:
International journal of business and globalisation : IJBG
40
(
2025
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10015394398
Saved in:
67
One out of five stars! Negative restaurant attributions post-dissatisfactory delivery
Kuter, Deniz
;
Asugman, Gülden
-
2025
Persistent link: https://www.econbiz.de/10015376488
Saved in:
68
What makes a social media user an opinion leader? : source characteristics and consumers' behavioral intentions
Fakhreddin, Farbod
- In:
Journal of promotion management : innovations in …
31
(
2025
)
1
,
pp. 1-38
Persistent link: https://www.econbiz.de/10015183034
Saved in:
69
Analyzing viewers' responses to exposés of corporate social irresponsibility on social media : an emotion analysis
Verma, Abhinav
;
Nayak, Jogendra Kumar
- In:
Journal of promotion management : innovations in …
31
(
2025
)
1
,
pp. 151-178
Persistent link: https://www.econbiz.de/10015183057
Saved in:
70
All words have consequences : concrete versus abstract language in management response to hotel guest reviews
Li, Chunyu
;
Yu, Yiheng
;
Filieri, Raffaele
;
Cui, Geng
- In:
Tourism management : research, policies, practice
106
(
2025
),
pp. 1-17
Persistent link: https://www.econbiz.de/10015078171
Saved in:
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