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Search: subject:"word‐of‐mouth"
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Subject
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Viral marketing
5,382
Virales Marketing
5,370
Consumer behaviour
3,639
Konsumentenverhalten
3,610
Social Web
2,623
Social web
2,623
Online-Marketing
1,945
Internet marketing
1,942
Online retailing
1,579
Online-Handel
1,579
Relationship marketing
997
Beziehungsmarketing
993
Customer satisfaction
865
Kundenzufriedenheit
841
Electronic Commerce
545
Brand image
544
E-commerce
538
Service quality
537
Markenimage
534
Brand management
528
Dienstleistungsqualität
526
Markenführung
524
Emotion
387
Soziales Netzwerk
367
Social network
359
Brand
354
Markenartikel
347
Advertising effects
346
Werbewirkung
346
Confidence
344
Vertrauen
343
Hotel industry
342
Hotellerie
341
Customer integration
324
Kundenintegration
324
Marketing management
306
Marketingmanagement
305
Personalization
287
Personalisierung
284
Word-of-mouth
283
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All
Undetermined
3,256
Free
1,070
CC license
111
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Article
5,031
Book / Working Paper
941
Other
3
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4,254
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4,254
Aufsatz im Buch
328
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328
research-article
184
Graue Literatur
151
Non-commercial literature
151
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140
Arbeitspapier
122
Hochschulschrift
90
Thesis
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63
Collection of articles of several authors
34
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34
Konferenzbeitrag
34
Sammelwerk
34
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32
Fallstudie
32
Ratgeber
31
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28
Konferenzschrift
17
Aufsatzsammlung
14
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10
Sammlung
10
review
8
Conference proceedings
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review-article
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conceptual-paper
4
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3
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2
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1
Amtsdruckschrift
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English
5,567
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236
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168
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4
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4
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Law, Rob
40
Filieri, Raffaele
23
Loureiro, Sandra Maria Correia
20
Berger, Jonah
19
Ranaweera, Chatura
17
Bilgihan, Anil
16
Liu, Yong
16
Mayzlin, Dina
15
Ye, Qiang
15
Godes, David
14
Kim, Jong Min
14
Mariani, Marcello M.
14
Dwivedi, Yogesh K.
13
Jayawardhena, Chanaka
13
Karjaluoto, Heikki
13
Bigné Alcañiz, J. Enrique
12
East, Robert
12
Hu, Nan
12
Li, Hengyun
12
Zhang, Ziqiong
12
Duan, Wenjing
11
Gopinath, Shyam
11
Gu, Bin
11
Romaniuk, Jenni
11
Tan, Yong
11
Usman, Osly
11
Van Den Bulte, Christophe
11
Verlegh, Peeter
11
Wu, Luorong
11
Xie, Jinhong
11
Yang, Yang
11
Yin, Dezhi
11
Zhang, Han
11
Zhang, Lu
11
Beck, Jonathan
10
Hong, Yili
10
Kim, Woo Gon
10
Korfiatis, Nikolaos
10
Pelsmacker, Patrick de
10
Peres, Renana
10
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Institution
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
NET Institute
6
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Université Paris-Dauphine (Paris IX)
3
Economics Department, Queen's University
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
2
Fachhochschule Reutlingen / European School of Business
2
Fondazione ENI Enrico Mattei (FEEM)
2
Friedrich-Schiller-Universität Jena
2
Nomos Verlagsgesellschaft
2
School of Economics and Management, University of Aarhus
2
Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
2
Technische Universität Dresden
2
ToKnowPress
2
Universität Mannheim
2
Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
CESifo
1
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
1
Center of Market Oriented Product and Production Management
1
Centre de recherche en Économie (OFCE), Sciences économiques
1
College of Business and Economics, Australian National University
1
Collegio Carlo Alberto, Università degli Studi di Torino
1
Columbia University and Universitat Pompeu Fabra
1
Cowles Foundation for Research in Economics, Yale University
1
Departamento de Teoría e Historia Económica, Facultad de Ciencias Económicas y Empresariales
1
Department of Agricultural and Resource Economics, University of Connecticut
1
Department of Economics, Boston College
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
European Union Agency for Law Enforcement Cooperation
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg
1
Frankfurt School Verlag GmbH
1
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Published in...
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Journal of business research : JBR
199
Journal of retailing and consumer services
166
International journal of hospitality management
133
Tourism management : research, policies, practice
91
International journal of contemporary hospitality management
66
Journal of hospitality marketing & management
62
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Information systems research : ISR
59
Journal of travel and tourism marketing
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Journal of marketing communications
55
Electronic commerce research
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
47
Marketing science
47
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
40
Journal of marketing
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
International journal of electronic marketing and retailing : IJEMR
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of electronic commerce research : JECR
37
The journal of product & brand management
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
European journal of marketing : EJM
34
Journal of advertising research
34
Journal of management information systems : JMIS
34
Asia Pacific journal of marketing and logistics
33
Journal of promotion management : innovations in planning and applied research
33
Cogent business & management
32
Journal of internet commerce
32
Journal of marketing research : JMR
32
Journal of the Academy of Marketing Science
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
European Journal of Marketing
28
Marketing letters : a journal of research in marketing
27
SpringerLink / Bücher
27
Journal of marketing management : MM
26
Marketing Science
26
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Source
All
ECONIS (ZBW)
5,439
Other ZBW resources
225
RePEc
183
EconStor
87
BASE
21
USB Cologne (EcoSocSci)
17
USB Cologne (business full texts)
3
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71
Customer
word-of-mouth
for generative AI : innovation and adoption in hospitality and tourism
Pipatpong Fakfare
;
Noppadol Manosuthi
;
Lee, Jin-soo
; …
-
2025
Persistent link: https://www.econbiz.de/10015358885
Saved in:
72
Investigating after-sales service, customer satisfaction and
word-of-mouth
nexus : evidence from a branded car dealership
Sikombe, Shem
- In:
International journal of business forecasting and …
10
(
2025
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10015375506
Saved in:
73
Role of perceived brand globalness and localness in developing consumer
word-of-mouth
in the hospitality industry
Safeer, Asif Ali
;
Zhou, Yewang
-
2025
Persistent link: https://www.econbiz.de/10015396096
Saved in:
74
The effect of language style in online reviews on consumers'
word-of-mouth
recommendations
Zhu, Zhenzhong
;
Zhao, Xiaowen
;
Shan, Minghui
;
Chen, Haipeng
- In:
Journal of service management
36
(
2025
)
1
,
pp. 75-99
Persistent link: https://www.econbiz.de/10015401047
Saved in:
75
Echoes of tragedy : How negative social media shapes tourist emotions and avoidance intensions? : a multi-methods approach
Long Hai Duong
;
Kong, Yuan-Qi
;
Olya, Hossein
;
Lee, Choong-Ki
-
2025
Persistent link: https://www.econbiz.de/10015337463
Saved in:
76
Understanding consumers' adoption of e-pharmacy in Qatar : applying the unified theory of acceptance and use of technology
Al Halbusi, Hussam
;
Al-Sulaiti, Khalid
;
Fattah, Fadi …
- In:
Journal of science and technology policy management : JSTPM
16
(
2025
)
3
,
pp. 479-505
Persistent link: https://www.econbiz.de/10015373314
Saved in:
77
Harvesting sustainability : how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic
word-of-mouth
behaviours
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Chang, Man Kit
; …
-
2025
Persistent link: https://www.econbiz.de/10015373133
Saved in:
78
What do you value based on who you are? : big five personality traits, destination value and electronic
word-of-mouth
intentions
Fanea-Ivanovici, Mina
;
Baber, Hasnan
;
El-Bayoumi Salem, …
- In:
Tourism and hospitality research : THR
25
(
2025
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10015176722
Saved in:
79
Factors affecting post-adoption behavioural outcomes towards over-the-top (OTT) video services : an integration of expectation-confirmation model and updated is success model
Mohan, Tarannum
- In:
Metamorphosis : a journal of management research
24
(
2025
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10015413127
Saved in:
80
Understanding how value perception changes in response to electronic
word-of-mouth
Liang, Wai Ki
;
Senbeto, Dagnachew Leta
;
Dahms, Sven
; …
- In:
Conference Proceedings Trends in Business Communication 2024
,
(pp. 123-143)
.
2025
Persistent link: https://www.econbiz.de/10015413709
Saved in:
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