This research aims to investigate the impact of characteristics of electronic word-of-mouth (eWOM), including … cohorts. In the digital age, the rise of electronic word-of-mouth (eWOM) significantly influences consumer behavior …

Purpose: This study aimed to determine the effect of information-seeking, knowledge, purchasing behavior, and word-of-mouth …

-channel integration and brand equity, and the impact of the perceived value on word-of-mouth. Design/methodology/approach: A quantitative … equity on the perceived value of customers. The study also found that word-of-mouth is directly and positively influenced by … convincing evidence of the significant and positive relationship between the customer's perceived value and their positive word-of-mouth …