Ludwig, Jonas; Jaudas, Alexander; Achtziger, Anja - In: Journal of Behavioral Decision Making 37 (2024) 3
. This zero‐outcome aversion in gain‐domain choices was called the zero effect. By analogy, we proposed that decision makers … component of the zero effect in the gain domain (Experiment 1) and the loss domain (Experiment 2). Choices were consistent with … the zero effect. In the gain domain, gambles were chosen less frequently if they included a zero outcome. In contrast …
