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subject:"Brand management"
~isPartOf:"Management research review"
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Management research review
Journal of marketing for higher education
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International review on public and non-profit marketing
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Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
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International journal of nonprofit and voluntary sector marketing
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The Routledge companion to contemporary brand management
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The journal of brand management : an international journal
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Human resource management in the nonprofit sector : passion, purpose and professionalism
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Arts marketing : an international journal ; AM
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Contemporary research in e-branding
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Cowles Foundation discussion paper
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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Funktionen und Leistungen von Nonprofit-Organisationen : 6. Internationales Colloquium der NPO-Forscher, Technische Universität München 25. und 26. März 2004
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Hochschulmarketing
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International journal of arts management
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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