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~person:"Melewar, T. C."
~person:"Piwinger, Manfred"
~subject:"Brand image"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Brand image
Public relations
38
Öffentlichkeitsarbeit
38
Corporate reputation
23
Firmenimage
23
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13
Kommunikation
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Unternehmenskultur
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Melewar, T. C.
Piwinger, Manfred
Becker, Kip
3
Lee, Jung Wan
3
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European business review
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
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2
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
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