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~subject:"Public relations"
~isPartOf:"Journal of marketing communications"
~person:"Song, Baobao"
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Song, Baobao
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The importance of congruence between stakeholder prosocial motivation and CSR attributions : effects on stakeholders' donations and sense-making of prosocial identities
Song, Baobao
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10014294863
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2
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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