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~isPartOf:"Driving green consumerism through strategic sustainability marketing"
~isPartOf:"Business strategy and the environment"
~person:"Lee, Bruce C. Y."
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Driving green consumerism through strategic sustainability marketing
Business strategy and the environment
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Toward sustainable livelihoods : investigating the drivers of purchase behavior for green products
Wei, Chiou-Fong
;
Chiang, Chang-Tang
;
Kou, Tun-Chih
; …
- In:
Business strategy and the environment
26
(
2017
)
5
,
pp. 626-639
Persistent link: https://www.econbiz.de/10011699124
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