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~isPartOf:"The journal of business & industrial marketing"
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The journal of business & industrial marketing
Journal of business research : JBR
24
Business strategy and the environment
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Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
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Marketing intelligence & planning
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International journal of contemporary hospitality management
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Cogent business & management
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International journal of consumer studies
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Journal of strategic marketing
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Amfiteatru economic : an economic and business research periodical
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Journal of international consumer marketing
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International journal of advertising : the review of marketing communications
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International journal of green economics : IJGE
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
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Journal of travel and tourism marketing
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Green consumerism : perspectives, sustainability, and behavior
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Green marketing and environmental responsibility in modern corporations
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International journal of green economics
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Journal of Islamic marketing
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Journal of global marketing
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Journal of marketing management : MM
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European research studies
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Global business review
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Green advertising and the reluctant consumer
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production economics
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Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Corporate social responsibility and environmental management
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Driving green consumerism through strategic sustainability marketing
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International journal of advertising : the quarterly review of marketing communications
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1
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
2
Pricing and green promotion effort strategies in dual-channel green supply chain : considering e-commerce platform financing and free-riding
Li, Mengwan
;
Shan, Miyuan
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2310-2323
Persistent link: https://www.econbiz.de/10014471956
Saved in:
3
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Sun, Hongxia
;
Zhong, Yang
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014227514
Saved in:
4
The effects of green brand equity on green word of mouth : the mediating roles of three green factors
Mehdikhani, Rasoul
;
Valmohammadi, Changiz
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012798413
Saved in:
5
Green market orientation and organizational performance in Taiwan's electric and electronic industry : the mediating role of green supply chain management capability
Borazon, Elaine Quintana
;
Huang, Yi-Chun
;
Liu, Jen-Ming
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1475-1496
Persistent link: https://www.econbiz.de/10013401740
Saved in:
6
Green marketing in B2B organisations : an empirical analysis from the natural-resource-based view of the firm
Fraj, Elena
;
Martínez Salinas, Eva
;
Matute, Jorge
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 396-410
Persistent link: https://www.econbiz.de/10009771108
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