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~type_genre:"Article in journal"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"brand attitude"
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Go green : how to influence the perceived effectiveness of a green product?
Chen, Ming-Yi
;
Chiu, Ching-I
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 622-641
Persistent link: https://www.econbiz.de/10011585278
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