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~type_genre:"Thesis"
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Environmental consciousness
7
Green marketing
7
Umweltbewusstsein
7
Öko-Marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Sustainable product
4
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Chang, Ching-hsun
1
Chen, Yu-shan
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Fraj-Andrés, Elena
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Johnstone, Micael-Lee
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Kwon, Gusang
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Journal of business ethics : JOBE
Journal of business research : JBR
24
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
Cogent business & management
10
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
European research studies
5
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production economics
5
Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Corporate social responsibility and environmental management
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International journal of advertising : the quarterly review of marketing communications
4
International journal of economic perspectives : IJEP
4
Journal of Asia Pacific business
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Journal of consumer behaviour : an international research review
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
7
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1
Gray shades of green : causes and consequences of green skepticism
Leonidou, Constantinos N.
;
Skarmeas, Dionysis
- In:
Journal of business ethics : JOBE
144
(
2017
)
2
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011757338
Saved in:
2
Exploring the gap between consumers' green rhetoric and purchasing behaviour
Johnstone, Micael-Lee
;
Tan, Lay Peng
- In:
Journal of business ethics : JOBE
132
(
2015
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011414262
Saved in:
3
Different shades of green consciousness : the interplay of sustainability labeling and environmental impact on product evaluations
Cho, Yoon-Na
- In:
Journal of business ethics : JOBE
128
(
2015
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10010517654
Saved in:
4
Perceived greenwashing : the interactive effects of green advertising and corporate environmental performance on consumer reactions
Nyilasy, Gergely
;
Gangadharbatla, Harsha
;
Paladino, Angela
- In:
Journal of business ethics : JOBE
125
(
2014
)
4
,
pp. 693-707
Persistent link: https://www.econbiz.de/10010442271
Saved in:
5
The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju
;
Kwon, Gusang
;
Shin, Hyun Jun
;
Yang, Seungeun
; …
- In:
Journal of business ethics : JOBE
122
(
2014
)
3
,
pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
Saved in:
6
Greenwash and green trust : the mediation effects of green consumer confusion and green perceived risk
Chen, Yu-shan
;
Chang, Ching-hsun
- In:
Journal of business ethics : JOBE
114
(
2013
)
3
,
pp. 489-500
Persistent link: https://www.econbiz.de/10009772867
Saved in:
7
A multidimensional approach to the influence of environmental marketing and orientation on the firm's organizational performance
Fraj-Andrés, Elena
;
Martínez Salinas, Eva
; …
- In:
Journal of business ethics : JOBE
88
(
2009
)
2
,
pp. 263-286
Persistent link: https://www.econbiz.de/10003890486
Saved in:
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