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isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
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Nachhaltigkeits-Claims auf dem Prüfstand : eine empirische Bestandsaufnahme zur Verständlichkeit und Akzeptanz aus Verbrauchersicht
Buerke, Anja
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Gaspar, Claudia
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2014
Persistent link: https://www.econbiz.de/10013330238
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