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person:"Leonidou, Leonidas C."
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Green marketing
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Multinationales Unternehmen
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1988-2007
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Leonidou, Leonidas C.
Bang Nguyen Viet
7
Hinson, Robert
7
Khare, Arpita
7
Leonidou, Constantinos N.
7
Kumar, Prashant
6
Han, Heesup
5
Hartmann, Patrick
5
Kupp, Martin
5
Lin, Jialing
5
Adeola, Ogechi
4
Adisa, Isaiah
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Agrawal, Rajat
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Ambec, Stefan
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De Donder, Philippe
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Delmas, Magali A.
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Errichiello, Oliver Carlo
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Gautam, Aditya
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Grant, John
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Iannuzzi, Al
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Khandelwal, Utkal
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Kirgiz, Ayca Can
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M, Manida
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Muralidharan, Sidharth
4
Nath, Vishnu
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Paço, Arminda M. Finisterra do
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Polonsky, Michael J.
4
Sharma, Vinay
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Zhang, ZhongXiang
4
Zschiesche, Arnd
4
Adae, Eric Kwame
3
Apaolaza-Ibáñez, Vanessa
3
Becker, Joachim H.
3
Carrete-Lucero, Lorena de la Paz
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Carrigan, Marylyn
3
Charter, Martin
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Cronin, J. J.
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D'Souza, Clare M.
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Eidi, Fatemeh
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Esakki, Thangasamy
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of marketing management : MM
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
2
Resources and capabilities as drivers of hotel environmental marketing strategy : implications for competitive advantage and performance
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Tourism management : research, policies, practice
35
(
2013
),
pp. 94-110
Persistent link: https://www.econbiz.de/10009687038
Saved in:
3
Research into environmental marketing/management : a bibliographic analysis
Leonidou, Constantinos N.
;
Leonidou, Leonidas C.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 68-103
Persistent link: https://www.econbiz.de/10009007633
Saved in:
4
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
Saved in:
5
Anteedents and outcomes of consumer environmentally friendly attitudes and behaviour
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1319-1344
Persistent link: https://www.econbiz.de/10008810655
Saved in:
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