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subject:"Deutschland"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~subject:"Werbung"
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Deutschland
Werbung
Green marketing
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Öko-Marketing
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Advertising effects
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Consumer behavior
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Drews, Stefan
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of marketing communications
7
International journal of advertising : the review of marketing communications
6
Journal of business research : JBR
5
Journal of promotion management : JPM
5
Asia Pacific journal of marketing and logistics
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Green advertising and the reluctant consumer
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Journal of advertising research
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Marketing intelligence & planning
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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International journal of advertising : the quarterly review of marketing communications
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Journal of business ethics : JOBE
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Journal of international consumer marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Betriebswirtschaftliche Diskussionsbeiträge
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BfN-Skripten
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Business strategy and the environment
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Cogent business & management
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Corporate communications : an international journal
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DLSU business & economics review
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De Gruyter Studium
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De Gruyter eBook-Paket Wirtschaftswissenschaften
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Designing and communicating experience
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Die künftige Rolle des Lebensmitteleinzelhandels in der Wertschöpfungskette : Chancen, Perspektiven, Risiken
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Global business and organizational excellence : GBOE
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business excellence : IJBEX
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International journal of consumer studies
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International journal of innovation & sustainable development : IJISD
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International journal of internet marketing and advertising : IJIMA
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International journal of management and marketing research : IJMMR
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International journal of trade and global markets
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ECONIS (ZBW)
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1
Heuristic processing of green advertising : review and policy implications
Castro Santa, Juana
;
Drews, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
206
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259228
Saved in:
2
The effects of customer benefit and regulation on environmental product innovation : empirical evidence from appliance manufacturers in Germany
Kammerer, Daniel
- In:
Ecological economics : the transdisciplinary journal of …
68
(
2009
)
8/9
,
pp. 2285-2295
Persistent link: https://www.econbiz.de/10003865700
Saved in:
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