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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Green advertising and the reluctant consumer"
~person:"Ku, Hsuan-hsuan"
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Journal of marketing management : MM
Green advertising and the reluctant consumer
Journal of advertising : official publication of the American Academy of Advertising
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Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Wu, Ching-luen
;
Wu, …
- In:
Green advertising and the reluctant consumer
,
(pp. 34-43)
.
2014
Persistent link: https://www.econbiz.de/10010399386
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