//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of business & industrial marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ökologisches Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Green marketing
12
Öko-Marketing
12
Consumer behaviour
5
Environmental management
5
Konsumentenverhalten
5
Umweltmanagement
5
Corporate Social Responsibility
3
Corporate social responsibility
3
Environmental consciousness
3
Firm performance
3
Lieferkette
3
Marketing management
3
Marketingmanagement
3
Supply chain
3
Umweltbewusstsein
3
Unternehmenserfolg
3
Emissions trading
2
Emissionshandel
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
Pricing
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Social Marketing
2
Social marketing
2
Sustainability
2
Sustainable development
2
B-to-B-Marketing
1
B2B and B2C
1
Behavior
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Brand management
1
Business-to-business marketing
1
Carbon emission reduction
1
Customer satisfaction
1
Cyprus
1
Decision-making
1
Dual channels
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
10
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
Language
All
English
12
Author
All
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Armstrong Soule, Catherine A.
1
Asamoah, George
1
Baah, Charles
1
Borazon, Elaine Quintana
1
Burchell, Kevin
1
Cherrier, Hélène
1
Fraj, Elena
1
Huang, Yi-Chun
1
Kvasova, Olga
1
Leonidou, Constantinos N.
1
Leonidou, Leonidas C.
1
Li, Mengwan
1
Liu, Jen-Ming
1
Martínez Salinas, Eva
1
Matute, Jorge
1
Mehdikhani, Rasoul
1
Reich, Brandon J.
1
Rettie, Ruth
1
Riley, Debra
1
Shan, Miyuan
1
Sun, Hongxia
1
Szuba, Mathilde
1
Valmohammadi, Changiz
1
Yaw Kusi, Lawrence
1
Zhong, Yang
1
Özçaglar-Toulouse, Nil
1
more ...
less ...
Institution
All
Academy of Marketing
1
Published in...
All
Journal of marketing management : MM
The journal of business & industrial marketing
Journal of business research : JBR
24
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
Cogent business & management
10
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production economics
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Corporate social responsibility and environmental management
4
Driving green consumerism through strategic sustainability marketing
4
International journal of advertising : the quarterly review of marketing communications
4
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
12
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
2
Pricing and green promotion effort strategies in dual-channel green supply chain : considering e-commerce platform financing and free-riding
Li, Mengwan
;
Shan, Miyuan
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2310-2323
Persistent link: https://www.econbiz.de/10014471956
Saved in:
3
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Sun, Hongxia
;
Zhong, Yang
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014227514
Saved in:
4
The effects of green brand equity on green word of mouth : the mediating roles of three green factors
Mehdikhani, Rasoul
;
Valmohammadi, Changiz
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012798413
Saved in:
5
Green market orientation and organizational performance in Taiwan's electric and electronic industry : the mediating role of green supply chain management capability
Borazon, Elaine Quintana
;
Huang, Yi-Chun
;
Liu, Jen-Ming
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1475-1496
Persistent link: https://www.econbiz.de/10013401740
Saved in:
6
Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
Saved in:
7
Green marketing in B2B organisations : an empirical analysis from the natural-resource-based view of the firm
Fraj, Elena
;
Martínez Salinas, Eva
;
Matute, Jorge
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 396-410
Persistent link: https://www.econbiz.de/10009771108
Saved in:
8
Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth
;
Burchell, Kevin
;
Riley, Debra
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
Saved in:
9
Barriers to downward carbon emission : exploring sustainable consumption in the face of the glass floor
Cherrier, Hélène
;
Szuba, Mathilde
; …
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 397-419
Persistent link: https://www.econbiz.de/10009545952
Saved in:
10
Special issue: Revisiting contemporary issues in green/ethical marketing
2012
Persistent link: https://www.econbiz.de/10009387580
Saved in:
11
Anteedents and outcomes of consumer environmentally friendly attitudes and behaviour
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1319-1344
Persistent link: https://www.econbiz.de/10008810655
Saved in:
12
Special issue: Academy of Marketing Conference 2010, "Transformational Marketing"
Academy of Marketing
-
2010
Persistent link: https://www.econbiz.de/10008810791
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->